Online Community Building

Augmented Reality Event 2011

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

AUGMENTED REALITY COMMUNITIES

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

LaurelPapworth.com

laurel@laurelpapworth.com

0432684992

http://slideshare.net/silkcharm

Twitter @SilkCharm

Podcast: Social Media Business iTunes

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Why care about community building?

Tuesday, 17 May 2011

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

David Maestri185,000 MAU

Zynga17 million MAU

Tuesday, 17 May 2011

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Purpose and Value

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Social Spaces & Tools

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Social Identity

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.comTuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.comTuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Influencers

Empire AvenueTuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.comTuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

From Shallow to Deep Augmented Reality Community

1. Tiltillation

3. Flash Mob-by

4. Share This

5. AR Campaign

6. Collaborative

7. Open Platform

Time limited, viral spiked events

Agency ads, filter forward

Company Promotion

Metadata & API 2. Mashup -Devs

Not Social

Organisation Host and Community together

Community initiates and resolves

LaurelPapworth.com ©© 2009

Behaviours

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Tilt Flash Mob

Mashup Collaborative

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Campaigns

Tuesday, 17 May 2011

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Rituals

#FF, hashtag, @name, RT, HT, nudge

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Tribes/Swarms

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

Not just developer networksPurpose/Values

ToolsSocial Identity

InfluencersCampaignsBehaviours

RitualsTribes

Tuesday, 17 May 2011

Social Media Social Networks

laurelpapworth.com

LaurelPapworth.com

laurel@laurelpapworth.com

0432684992

http://slideshare.net/silkcharm

Twitter @SilkCharm

Podcast: Social Media Business iTunes

Tuesday, 17 May 2011