8 steps to building an online community - augmented reality
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Transcript of 8 steps to building an online community - augmented reality
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Online Community Building
Augmented Reality Event 2011
Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
AUGMENTED REALITY COMMUNITIES
Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
LaurelPapworth.com
0432684992
http://slideshare.net/silkcharm
Twitter @SilkCharm
Podcast: Social Media Business iTunes
Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
Why care about community building?
Tuesday, 17 May 2011
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Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
David Maestri185,000 MAU
Zynga17 million MAU
Tuesday, 17 May 2011
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Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
Purpose and Value
Tuesday, 17 May 2011
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Social Media Social Networks
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Social Spaces & Tools
Tuesday, 17 May 2011
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Social Media Social Networks
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Social Identity
Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.comTuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.comTuesday, 17 May 2011
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Social Media Social Networks
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Influencers
Empire AvenueTuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.comTuesday, 17 May 2011
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Social Media Social Networks
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From Shallow to Deep Augmented Reality Community
1. Tiltillation
3. Flash Mob-by
4. Share This
5. AR Campaign
6. Collaborative
7. Open Platform
Time limited, viral spiked events
Agency ads, filter forward
Company Promotion
Metadata & API 2. Mashup -Devs
Not Social
Organisation Host and Community together
Community initiates and resolves
LaurelPapworth.com ©© 2009
Behaviours
Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
Tilt Flash Mob
Mashup Collaborative
Tuesday, 17 May 2011
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Social Media Social Networks
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Campaigns
Tuesday, 17 May 2011
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Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
Rituals
#FF, hashtag, @name, RT, HT, nudge
Tuesday, 17 May 2011
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Social Media Social Networks
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Tribes/Swarms
Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
Not just developer networksPurpose/Values
ToolsSocial Identity
InfluencersCampaignsBehaviours
RitualsTribes
Tuesday, 17 May 2011
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Social Media Social Networks
laurelpapworth.com
LaurelPapworth.com
0432684992
http://slideshare.net/silkcharm
Twitter @SilkCharm
Podcast: Social Media Business iTunes
Tuesday, 17 May 2011