Post on 18-Jan-2017
7 indicators that your Facebook pixel is implemented properly
Track useful standard events
• Track events useful for your business• View Content• Add to Cart• Purchase
Use dynamic conversion values
• Send the value of your purchases directly to Facebook• Easily calculate your ROAS
Product catalog & DPA (Dynamic Product Ads)
• Currently the most effective way of retargeting on Facebook
• Promote relevant products to shoppers browsing your product catalog
• Show people ads for products they have already seen
Custom events - granulated lists
• Define granular data around events• Create custom audiences• Use those audiences to setup retargeting and lookalike campaings
Google Tag Manager
• Replace hard-coded tags with dynamic tags
• Control which tags are added with a simple web interface
• Create and activate triggers
• No hard-coding or Java skills needed
Facebook Pixel Helper
• Google Chrome extension• Check if you implemented your Facebook Pixel properly• Realtime feedback
Use “new” Facebook Pixel
• Conversion tracking Pixel + Custom audience Pixel• As of September 15, you won’t be able to create the “old” conversion tracking Pixel
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