@GerryMoran

5 Ways To Use LinkedIn Invites And Build Your Social Selling Currency!

@GerryMoran

NEW RULE: No More Standard LinkedIn Invites

LinkedIn provides 3,000 lifetime invites. Make them a hit!

Standard invites provide no context and do not move your relationship ahead. Your social currency!

Always customize your invites

@GerryMoran

LinkedIn sets the subject line, you can change content

@GerryMoran

Preemptive customized invite

@GerryMoran

COACHING TIP: Create cut and past templates for each customer group

Always be telling your story.

•  Salutation •  Context of

connection •  Why you want to

connect •  Call to action •  No links allowed! •  Say thank you! •  Signature

Always be telling your story

@GerryMoran

COACHING TIP: Sign each invite with your Twitter Handle (@GerryMoran)

Send only one invite. Don’t stalk!

@GerryMoran

COACHING TIP: Use Twitter, blogs and groups to get on their radar.

Know your LinkedIn limits for customization.

300 characters. No Links.

@GerryMoran

COACHING TIP: Refer to a link by placing spaces between . and com

Personally respond to each invite.

Use each touch point as an opportunity to build your currency.

@GerryMoran

COACHING TIP: Place links in your response to tell them where to go.

So, what’s your next step?

Your Next Steps

1.  Never send an uncustomized LinkedIn invite again 2.  Always change the content of your initial invite (you cannot

change the subject line) 3.  Always tell at story in your message using a personalized

salutation, the context of your connection, why you should connect, a call to action and your signature

4.  Work within your 300-character invite limit and use work-arounds to include links (if necessary)

5.  Send only one invite and don’t be a stalker 6.  Always send a personalized follow up after every acceptance

@GerryMoran

/MarketingThink

/GerryMoran

Social Media Coaching Blog:

MarketingThink.com

moran.gerry@gmail.com

Thanks!

@GerryMoran