3 ways to get noticed on LinkedIn

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Your Picture, Heading and Summary are the most important sections of your Profile. Be certain to make a good impression of the viewer will quickly move on.

Transcript of 3 ways to get noticed on LinkedIn

  • 1. 3 Ways to Get Noticed on LinkedIn
  • 2. Eye Tracking Study Mashable - Web News December 2011
  • 3. The photo and headline is what is going to make the reader want to continue reading down the page. If you dont make a good rst impression, the reader is moving on
  • 4. 1 Use a professional photograph
  • 5. Picture a head/head & shoulder shot no wives, children or pets no sun glasses use the background to provide context and interest smile
  • 6. These work
  • 7. Brian Scudamore Founder & CEO @ 1-800-GOT-JUNK?
  • 8. Kyle Vucko CEO, Indochino
  • 9. 2 Craft an attention grabbing headline
  • 10. Heading 120 characters do not use the default - i.e. your current job title ask a thought provoking question, or describe your value proposition include key search words
  • 11. 3 Summary: tell a compelling story
  • 12. Summary ! 2,000 characters write in the rst person imagine you are sitting across from your prospect having a coffee tell a story about yourself - do not simply repeat biographical information include key search words add visual content - SlideShare, videos, action photographs
  • 13. ktal ts Le 99 -99 8 88 77 7 ite.ca webs e@my e at m ct m onta c visit www .mywebs ite.ca
  • 14. ! 90% on information transmitted to the brain is visual visual information is processed 60,000 times faster
  • 15. opening sentence summarizes value proposition short paragraphs bullet points quality content call to action
  • 16. ience! Exper 5 Years 2 rofessor Adjunct P ess Owner Busin Developer Business I am tha t Vancou ver LinkedIn Guy
  • 17. Lets have coffee