5 Social Media DON’TS

@MADADSMEDIA

When done correctly, social media can be a powerful marketing tool to connect with customers and promote your

product’s brand.

When done correctly, social media can be a powerful marketing tool to connect with customers and promote your

product’s brand.

Get the most out of social media tools by avoiding a few common mistakes:

Tip 1: Don’t leave a profile incomplete.

Tip 1: Don’t leave a profile incomplete.

Always fill out every “About” page and each section of the profile. These are the best places to tell the story about your product, brand or service.

Tip 2: Avoid one-way conversations.

Tip 2: Avoid one-way conversations.

Don’t think of social media platforms as billboards. Social media is a conversation tool and

should be approached as a means to create dialogues with your

customers.

Tip 3: Don’t spam your platforms with sales pitches.

Tip 3: Don’t spam your platforms with sales pitches.

You’ll need to craft your social media

messaging around your customer base and not

focus strictly on pitching your product

as a sales pitch.

Tip 4: Don’t approach

social media as if you are

a robot.

Tip 4: Don’t approach

social media as if you are

a robot.

Approaching social media, specifically for brands, requires a

human touch. The last thing a company wants is for their profiles to seem inauthentic or unattached.

Tip 5: Avoid inconsistent branding.

Tip 5: Avoid inconsistent branding.

Social media posts should reflect a company’s brand and its goals. You’ll want to publish relevant content and posts which promote the brand as well as provide information about

the company and its services.

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