D O ’ S A N D D O N ’ T SR E S E A R C H I N S O C I A L M E D I A

W H Y ?C O M M U N I C A T I N G S C I E N C E I N S O C I A L M E D I A

S O C I A L M E D I A - I S I T “ D A S H I T ” ?

0

20

40

60

80

2005 2006 2008 2009 2010 2011 2012 2013

% of adult internet users who use social networking sites

Source: The Pew Research Center's Internet & American Life Project tracking surveys 2005-2013

Photo by Jamie Anderson - CC BY-NC-ND 2.0 http://flic.kr/p/67gWRW

… O R J U S T A W A S T E O F T I M E ?

Y O U ’ V E B E E N G O O G L E DTA K E C O N T R O L O F Y O U R O N L I N E P R O F I L E

I N C R E A S E Y O U R V I S I B I L I T Y D R I V E T R A F F I C T O Y O U R S I T E

Photo by a_kep - CC BY-NC-SA 2.0 http://flic.kr/p/8yp47Y

W H E R E ?C O M M U N I C A T I N G S C I E N C E I N S O C I A L M E D I A

P I C K I N G S O C I A L M E D I A C H A N N E L ST H E C H A L L E N G E

SOCIAL MEDIA

FACEBOOK INSTAGRAMTWITTER

LINKEDINSLIDESHARE

VIMEOFOURSQUARE

GOOGLE+FLICKR

RESEARCHGATE

ACADEMIA.EDU

WORDPRESSPINTEREST

TUMBLR

REDDIT

RENREN

SINA WEIBO ORKUT

SOUNDCLOUDVINE

YAMMER

QUORAEPERNICUSSTORIFYMENDELEY

– PA U L K N O E P F L E R - I N A C O M M E N T I N N AT U R E N E W S

“Savvy scientists must increasingly engage with blogs and social media. […] Even if you choose not to blog, you can certainly expect that your papers and ideas will increasingly be blogged about. So

there it is — blog or be blogged.”

D O ’ S A N D D O N ’ T SC O M M U N I C A T I N G S C I E N C E I N S O C I A L M E D I A

D O ’ S

Photo by Kamau Akabueze - CC BY-NC-SA 2.0 http://flic.kr/p/8qFQDr

D O N ’ T S

Photo by Gabriel Sanz - CC BY-NC-SA 2.0 http://flic.kr/p/7gYGRj

# O V E R LY H O N E S T M E T H O D SW H Y S O S E R I O U S ?

Please note: #overlyhonestmethods is a joke/spoof hashtag and should be treated as such in good humour and with a pinch of salt.

F U R T H E R R E A D I N G

• Social media tips for scientists

• 6 steps to managing your online reputation

• Scientists - how has social media helped you?

• My year as a stem-cell blogger 

• Grow your Twitter followers by being nice and informative

• Tweet your Science

P R O F I L E PA G E O N K I . S EN E W F E A T U R E C O M I N G S O O N

– A L A N A L D A - I N “ S C I E N C E A N D T H E M E D I A ”

“Every scientist reading this has a deep passion for science. I implore you: let your passion out. Share it with us. Warmly, with stories, imagination, even with humor. But most of all, in your own voice.”