Post on 08-Feb-2017
reasonsto try
in just 15 minutes
christine vieraSVP Marketing, Kapost
@christineviera
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65 percent of B2B content is wasted.
Most of your content is going
to waste
With Kapost, Your Content is ART:
Accessibleto internal teams for activation
Relevant buying stages & personas
Trackableby internal activation & impact
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25 cents out of every dollar spent on content is
lost on inefficiencies.
You have no visibility across teams and channels
With Kapost, you get a clear line of sight across your content pipeline
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Coordinating initiatives is a
mess.
72 percent of B2B marketers regularly miss deadlines.
Kapost gives you the ability to easily assemble initiatives and track major milestones
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No one can find relevant content
when they need it most.
The top complaint of B2B sales reps is that they can’t
find content to send to prospects (65%).
Kapost makes it easy to find and share content.
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You can’t tell what content is being
activated.Only 27 percent of B2B marketers track content
utilization metrics.
Only Kapost offers the ability to track internal use of content and the engagement
you’re generating.
Introducing the Kapost Content Planner Package
Sync to Gallery
Milestones !! ADD MILESTONE
" Planned # Complete$ In Progress
Content Type: Blog PostContent ID: 89898
CONTENT STATE !
Acme Marketing
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DeadlineSaturday, 8/22/2015
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TradeshowSaturday, 8/22/2015
ReleaseSaturday, 8/22/2015
Beta-ReadySaturday, 8/22/2015
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August 2015
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Review Blog PostCustomer Help Doc
UX PassBlog Post #1: User On-B
Review Blog PostCustomer Help Doc
Review Blog PostCustomer Help Doc
Finish User ResearchBlog Post #1: User On-B
Review WiresBlog Post #1: User On-B
Review Blog PostCustomer Help Doc
Write PostBlog Post #1: User On-B
Review Blog PostCustomer Help Doc
Write PostBlog Post #1: User On-B
Review Blog PostCustomer Help Doc
Write PostBlog Post #1: User On-B
Finish DesignsFall E-Book
UX PassBlog Post #1: User On-B
Write PostBlog Post #1: User On-B
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Acme Marketing
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ADD MILESTONE
EDIT MILESTONES
CANCEL
Title
Content Type
Milestone Type
Content Campaign
Quickly add a Milestone to a new item by following the steps below. Choose either Content or Campaign, select a type, and specifiy the milestone type.
Add a Milestone to Saturday, August 22
EXISTING ITEMNEW ITEM
Introducing the Kapost Content Gallery Package
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New Collection Search for content or collections$
Acme Marketing % &'(
All Content)
Sales and Marketing…
Client Training Docs
Design Team
Case Studies
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New Hire Onboarding...
App Packages and Pri…
Sales and Marketing…
Client Training Docs
Design Team
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COLLECTIONS
Web Conference Promo , -Four Ways to Kickstart Content Ideation with… No Collection(s)
No Campaign , -Editorial Styleguide Template +4 Collections
Sales Effort , -Six Common Buyer Persona Mistakes to Avoid +2 Collections
UX Testing Research , -Is Content the Trust Equalizer the Financial Ind… No Collection(s)
UX Testing Research , -Naming Conventions - Marketo No Collection(s)
Client Onboarding , -Need Content Ideas? Ask These Questions Blog Posts
No Campaign , -Need Content Ideas? Ask These Questions Collateral
New Marketing Research , -2015 Field Marketing - Palo Alto Case Studies
No Campaign , -Four Ways to Kickstart Content Ideation with… No Collection(s)
No Campaign , -Social - Inefficiencies Webinar Case Studies
UX Testing Research , -Six Common Buyer Persona Mistakes to Avoid No Collection(s)
Quarterly Review Updates , -Social - Inefficiencies Webinar No Collection(s)
TYPE TITLE COLLECTION(S) CAMPAIGN
. Return to Gallery
, -Why Deadlines Matter +5 Collections Client Onboarding
Select All− %0
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SHARED COLLECTIONS
Start Fast, Start Now!