Media Campaigns, Social Marketing, and Social Norms Campaigns
Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)
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21-Oct-2014 -
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Transcript of Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)
Wednesday Webinar: Creating and Managing Marketing Campaigns
t: @Kapost Join the conversation #WedWebinar
Please type any questions in the chat during the webinar
Agenda 1. What is a campaign? 2. How do I create campaign types and
custom fields? 3. How do I know what content types are
best suited for a campaign? 4. How do I use tasks for my campaigns? 5. How do I know how my campaign
performed? 6. Q + A
#WedWebinar
#WedWebinar
What is a campaign?
#WedWebinar
What is a campaign?
• What is your theme/goal/event? • Will you be creating various content assets to
support this theme/goal/event? • Is this campaign ongoing, over time?
#WedWebinar
How do I create campaign types and custom fields?
#WedWebinar
How do I create campaign types and custom fields?
#WedWebinar
How do I know what content types are best suited for a campaign?
#WedWebinar
How do I use tasks for my campaigns?
• What are my action items for this campaign that are not content related?
• What deadlines exist for this campaign that do not revolve around content?
#WedWebinar
How do I know how my campaigns performed?
#WedWebinar
Kapost Marketing Team: Best Practices
• Every asset associated with min. of 1 campaign
• Min of 4 content types per campaign • Monthly/Quarterly Campaign planning • Arbitrary tasks associated with Campaigns • Campaign Owners- Not Content Producers • Use of Attachments ie. Media Kit, Style Guide
Q + A
#WedWebinar