Optimizing your Online Presence

Diane K. DanielsonCeo, Downtown Women’s Club

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Help your target market find youControl what you can about what they findDistinguish yourself/your companyUse LinkedIn and blogs to build your network

Optimizing your online presence

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Google Maps = New Yellow Pages

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Google.com>Business Solutions>Local Business Center

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Google.com>Business Solutions>Local Business Center

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Google.com>Business Solutions>Local Business Center

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Is Your Website Social Media Friendly?

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It’s all about the “About” page

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URLs, Title Tags, and Search

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Linking Up on LinkedIn:It’s a portfolio, not just a profile

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Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

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Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

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Privacy & other settings

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Blog Link

Slideshare

Google Presentation

Applications

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Networking

Who can you link to?• People you know (have email address)

• Intros to people your friends know

• Can message people: in your group, in your friends’

networks.

Tips for linking:• Customize your invite

• LinkedIn Open Networkers (LIONs)

• Defer Facebook friend requests

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Networking

Keep your name out there:• Update your profile

• Write recommendations

• Status updates

• Add presentations/links to white papers

• Add 5 new contacts per week

Interact with others:• Groups

• Answers

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Groups – join or start one

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Answers – ask and answer

Answers:• Establish expertise with answers

• Research with questions

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Blogs: the backbone of social media

Target marketYou

Blogs

Website

Blogs

Website

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“Blogs are so 2004” Paul Boutin, Wired

Blogs = 2010 Business Tool◦ To engage your target market ◦ To showcase expertise◦ Search engine optimization ◦ As your actual website ◦ Add live content on static websites ◦ Supplement e-newsletters◦ To feed content to Facebook, Twitter and LinkedIn ◦ As a way to get that book you've always wanted to

write out of your system!

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Blogs – showcase expertise

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Blogs – Search Engine Optimization

Name: you or your brand?

Location: website or

standalone?

Solo/group?

Pick your niche

Keywords/hot issues

Links (your site/others)

Tips/advice

Reviews/opinions

Ads or no ads

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Blog – on your website

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RSS feedsReally Simple Syndication◦It’s how we get news◦Titles/PR: First 5 Words

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Blogs – how much, how often?

Minimum = 1 per week/10 daysHow to do daily posts:◦Link to other posts/articles◦Pre-post items◦Create a group blog

Blog promotion◦Social media reciprocity◦Repurposing content◦Blog directories

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Business Blog – Success Story

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Business Blog

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Thank youDiane K. Danielson

Twitter: @DowntownWoman