Post on 15-Apr-2017
Win More Advertising Pitches
Ad Agencies win only about 25% of new business pitches.
Did you Know?
Is There a Formula To WinMore Pitches?
Good News Lil Ad Ninja, There Is!
4 Steps to Winning an Advertising Pitch
Try this!
Step 1
PREPARATION
• Understand your client’s objective.
• Use profiling and find similarities.
• Focus on the stakeholders. It’s not about you; it’s about them.
“ Every new business pitch should do three things: Inform, educate and entertain.” (Steve Jobs)
Preperation is Everything
• You can use social networks to find detailed information the decision makers involved.
• Find similarities, really get to know your client on a personal level.
• Show pictures of the things you have in common as part of your presentation.
• E.g. the sports team you both favor. Make sure it fits the story you tell in your pitch.
Social Networks
Step 2
PITCH DECK
• Summarize the objectives, show your skills.
• Tell a compelling story.
• Make them feel the pain.
• Be creative; create a pitch to fit.
Build a Solid Pitch Deck
Step 3
PRESENTATION
Build a Strong Presentation
• Rehearse your advertising pitch.
• Keep it simple, show your personality.
• Engage with your audience.
“ There is no such thing as presentation talent, it is called Presentation Skills ” (David JP Phillips)
Step 4
FOLLOW UP
• Stick with them!
• After you leave the pitch, you want to have your message in your client’s mind.
• Send them a follow up.
Follow Up With Your Clients
Are You Ready To Give YourNext Pitch Now Lil Ad Ninja?
I Am Glad You Asked! OfCourse I do!
The Ultimate List to W inning Advertising Pitches
Step 1: Preparation
• Use profiling to connect with decision makers on a personal level.
Step 2: Pitch Deck
• Summarize the objectives. Show your skills.
• Create a hero as a way to bond to them.
• Use stats to prove your authority.
Step 3: Presentation Techniques
• Rehearse your advertising pitch.
Step 4: Follow Up
• Follow up with more information.
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