Win More Advertising Pitches

Ad Agencies win only about 25% of new business pitches.

Did you Know?

Is There a Formula To WinMore Pitches?

Good News Lil Ad Ninja, There Is!

4 Steps to Winning an Advertising Pitch

Try this!

Step 1

PREPARATION

• Understand your client’s objective.

• Use profiling and find similarities.

• Focus on the stakeholders. It’s not about you; it’s about them.

“ Every new business pitch should do three things: Inform, educate and entertain.” (Steve Jobs)

Preperation is Everything

• You can use social networks to find detailed information the decision makers involved.

• Find similarities, really get to know your client on a personal level.

• Show pictures of the things you have in common as part of your presentation.

• E.g. the sports team you both favor. Make sure it fits the story you tell in your pitch.

Social Networks

Step 2

PITCH DECK

• Summarize the objectives, show your skills.

• Tell a compelling story.

• Make them feel the pain.

• Be creative; create a pitch to fit.

Build a Solid Pitch Deck

Step 3

PRESENTATION

Build a Strong Presentation

• Rehearse your advertising pitch.

• Keep it simple, show your personality.

• Engage with your audience.

“ There is no such thing as presentation talent, it is called Presentation Skills ” (David JP Phillips)

Step 4

FOLLOW UP

• Stick with them!

• After you leave the pitch, you want to have your message in your client’s mind.

• Send them a follow up.

Follow Up With Your Clients

Are You Ready To Give YourNext Pitch Now Lil Ad Ninja?

I Am Glad You Asked! OfCourse I do!

The Ultimate List to W inning Advertising Pitches

Step 1: Preparation

• Use profiling to connect with decision makers on a personal level.

Step 2: Pitch Deck

• Summarize the objectives. Show your skills.

• Create a hero as a way to bond to them.

• Use stats to prove your authority.

Step 3: Presentation Techniques

• Rehearse your advertising pitch.

Step 4: Follow Up

• Follow up with more information.

blog.filestage.io

BUILD GREATCLIENT RELATONSHIPS