Mobile Advertising: How to Win Emerging Markets

Emerging Markets are Driving the Mobile Ecosystem

Emerging markets like Asia Pacific will add nearly half of all new connections between now and 2017

(1.4 billion)

Mobile powerhouses - China and India will contribute over 1 billion Mobile Internet Users by 2015

# Mobile Internet Users in Emerging Markets

> All of these markets together (US, UK, Japan, Germany, France, Australia & Canada)

How to Win Emerging Markets

elements of a winning strategy

5

Strategize for the Mobile First User

1

Their First Experience of Internet is on Mobile

In Emerging Markets, Mobile is not just another screen it’s THE Primary Screen

Mobile is the first choice for all media consumption needs – voice, messaging, video, music, content, news…

Reason, Relevance & Richness are key to engage with them. Need of a Wholesome Experience!

Cross the Language &

Culture Barrier

2

Consumers don’t think only in ENGLISH

Culture plays a critical role in decision making & buying behaviour

Regional content in all form occupies a large section of their content consumption needs

Singularity in communication across fragmented ecosystem 3

Over 2000 varied models sold in Emerging Markets

Android Smartphones available for < $100

Strategies based on capabilities of different OS / Devices

Leverage Mobile Audience Data 4

Mobile has more than just media data

Move from Inventory to Audience

How Brands can benefit from the combination of Telco + Network data

Plan for the Value Conscious Market 5

It’s a cash-led ecosystem

Talktime is the real currency of Mobile

You Should Recognize…

• USER is the King, understand them better

• Reason, Relevance and Richness are key to

engagement

• Emerging markets are high on potential but require constant

Innovation and Disruptive Thinking

• Collaboration with key stake holders to deliver a powerful

impact

How To Win Emerging Markets

Strategize for the Mobile First User

Cross the Language & Culture Barriers

Singularity of Communication Across Fragmented Ecosystem

Leverage Mobile Audience Data

Plan for the Value Conscious Market 5

4

3

2

1

Write to us on ads@vserv.mobi

Talk to us about how you can win the Emerging Markets