Post on 05-Dec-2014
description
--Case Study--
3 Ways to
Increase
Website Traffic
I have a confession to make:
up to very recently I was
horribly disappointed with
the pace at which I have
(not) been able to increase
the traffic at BrightIdeas.co and in this report, I want
to share with you some of
the lessons I’ve learned so
far, plus a startling
realization that has made a
massive difference in the
traffic to BrightIdeas.co.
The Pros of Podcasting
1. Easy way to create very high value content
2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed
3. Learned at least one “bright idea” from every guest I’ve ever had
4. Exposure 5. Best networking tool
The Pros of Podcasting
1. Easy way to create very high value content
2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed
3. Learned at least one “bright idea” from every guest I’ve ever had
4. Exposure 5. Best networking tool
The Pros of Podcasting
1. Easy way to create very high value content
2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed
3. Learned at least one “bright idea” from every guest I’ve ever had
4. Exposure 5. Best networking tool
The Pros of Podcasting
1. Easy way to create very high value content
2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed
3. Learned at least one “bright idea” from every guest I’ve ever had
4. Exposure 5. Best networking tool
The Pros of Podcasting
1. Easy way to create very high value content
2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed
3. Learned at least one “bright idea” from every guest I’ve ever had
4. Exposure 5. Best networking tool
The Pros of Podcasting
1. Easy way to create very high value content
2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed
3. Learned at least one “bright idea” from every guest I’ve ever had
4. Exposure 5. Best networking tool
The Limitations of Podcasting
1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.
The Limitations of Podcasting
1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.
The Limitations of Podcasting
1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.
And then.. I met James Clear
And then.. I met James Clear
…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :
And then.. I met James Clear
…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :
Know your Audience
And then.. I met James Clear
…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :
Know your Audience
Write EPIC Content
And then.. I met James Clear
…he shared with me his ideas for 3 Great Ways to Increase Website Traffic :
Know your Audience
Write EPIC Content
Promote the Heck Out Of Your Content
Idea #1
Know your Audience
I’ve actually already written a full
post on this topic already…
but in case you haven’t read my blog
before, I’m going to give you the
very quick summary: if you haven’t
yet selected a specific audience and
don’t fully understand exactly what
keeps them awake at night, you will
probably completely suck at thing
#2.
Idea #1 Know your Audience
Write epic
Idea #2
For me, the key word in thing #2 is “write“.
Like I said above, for me, podcasting alone has
been a weak strategy for attracting a new audience
because they have no reason to come to my site to
consume the content.
When you write content (like I’m doing now), first
time visitors can quickly scan the article’s
headlines (you are using headlines, aren’t you?)
to see if your content is something that they
actually want to spend 5 to 10 minutes to consume.
With a podcast, this is impossible to do….unless,
of course, you are creating extensive show notes
for each episode like they do over at the Social
Media Examiner whenever they publish a new podcast
episode.
Idea #2 Write EPIC Content
Idea #3
the Heck
Promote
Out of Your Content
This is where the magic happens.
Without promotion, based upon my
recent results, I would say that
there is almost no point in even
creating the content in the first
place.
Idea #3 Promote the heck out of your content
Where to Promote:
Medium.com Quora.com
The Huffington Post Lifehacker Google +
business2community.com
Here’s what to remember:
Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.
Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites
You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.
Here’s what to remember:
Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.
Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites
You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.
Here’s what to remember:
Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.
Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites
You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.
Here’s what to remember:
Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.
Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites
You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.
Here’s what to remember:
Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval.
Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites
You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important.
Actions
Taken
Produce more text-based content
Ensuring that we interlink all our posts to other posts (increases engagement)
Syndicate our content to Business2Community, Medium, Quora, and Google+
In addition to the above, we have just started using Hootsuite to pre-schedule our social shares a week in advance (tweet every hour + 4 shares on FB and LinkedIn/day). While we have been using Hootsuite up to now, we have only been using it on a limited basis due to a lack of making repeatedly sharing our content a top priority.
The Results are In!
If you want more detailed
information on this topic, Click here