Post on 01-Nov-2014
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Content in this presentation
What is Author Rank?
High Author Rank
Your authority as an Author
What do you need to do to start building yourAuthor Rank?
Getting yourself started as an Author
Our 3 secrets
What is Author Rank?
Find out which subject-area the author writes about the most
See how influential the posts he writes in that specific area are
Filter out the “quality” from the “lesser” content
A metric system that helps Google:
High Author Rank
Quality content
Influential posts
Defined subject-area
HighAuthor Rank
You, the author
Other authors
Your content
Bette
r ran
king
s
Your Website
Your content
Lots of references
Your authorityas an Author
The amount of followers you have in social networks
How often your content gets shared.
How good and relevant your content is to your readers
Affected by a couple of factors:
High authority
Relevant content
Many followers
Many shares
What do you need to do to start building your
Author Rank?
Establish control of the content you have written and published
Tie “Google+” with YOUR content & build a valid connection between author and content.
Your Google+ Account
Your content
Author Ranking
Getting yourself started
Complete the first 3 steps
Verify you have an email address on the SAME domain as your content
Don’t have an email address on the same domain?
Use this method to link your content to your Google+ account
Head over to the Google Authorship page
Head over to your Google+ account
Once you’re set (and signed) up:
Go to the “Contributor to” section and click “Edit”
Add a custom link to the site - as a reciprocal method (don’t forget to save!).
Once the links are established and verified, you should start seeing your headshot pop-up alongside your content.
Go to the “Contributor to” section and click “Edit”
Add a custom link to the site - as a reciprocal method (don’t forget to save!).
Once the links are established and verified, you should start seeing your headshot pop-up alongside your content.
Once you’re set (and signed) up:
Head over to your Google+ account
If you do it right, it will look like this :
Congrats! Now that you’re all set-up,
Here are the 3 Secrets toAuthor Rank success:
Secret #1:Increase your activity on
social sites
Start sharing your content and find out:
How many comments your content generates
Who commented on your content
What is the nature of the comments
High-quality comments
Low-qualitycomments
Positive comments
Negativecomments
Start sharing your content and find out:
How many comments your content generates
Who commented on your content
What is the nature of the comment
High-quality comments
Low-qualitycomments
Positive comments
Negativecomments
Tip:Share your content on various social sites and be consistent about it.
Your content
Google+
Secret #2:Create high quality
content
How often and how quickly is your content shared.
Who shared your content. Are these always the same people?
Do your “Share-buddies” have any expertise in that specific topic?
Put your heart and soul into writing and see:
How often and how quickly is your content shared.
Who shared your content. Are these always the same people?
Do your “Share-buddies” have any expertise in that specific topic?
Put your heart and soul into writing and see:
Check out our article: “Why original content
matters”.
Original content
Many readers
Many followersMany comments
New ideas
Secret #3:Connect with
influential people
Tag influential people on Twitter using “@Name”.
Do the same thing on Google+ using “+Name”.
Get your comment-karma going by commenting on other blog posts.
A good word from an industry shark can be the ideal starting point.
Here are some ways to do it right:
Tag influential people on Twitter using “@Name”.
Do the same thing on Google+ using “+Name”.
Get your comment-karma going by commenting on other blog posts.
A good word from an industry shark can be the ideal starting point.
Here are some ways to do it right:Tip:If there are any known,
influential “pros” in your niche, reach out to them!
Get some thoughts, comments and even
criticism.
Getting a “+1” from someone influential can prove to be very beneficial
Matt Cutts – Head of web spam, Google Normal people
Help of “pros”
Good reputation
Higher
Author
Rank
That’s it, we’re done!
Remember, it is only a matter of time before we really start to see our Author Rank kick-in.Don’t be left in the dark.
For the full guide, check : “3 secrets to help build your author rank”