The secrets to gaining strong rank in Yandex, Wordbank
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> < WORDBANK: RUSSIAN SEO THE SECRETS TO GAINING STRONG RANK IN YANDEX HEAD OF MARKETING SERVICES @sem_markburns @markburns globalsem.wordbank.co m
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Transcript of The secrets to gaining strong rank in Yandex, Wordbank
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WORDBANK: RUSSIAN SEOTHE SECRETS TO GAINING STRONG RANK IN YANDEX
HEAD OFMARKETING SERVICES
@sem_markburns@markburns
globalsem.wordbank.com
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SETTING THE SCENE
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YANDEX IS IMPORTANT
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IT’S MORE THAN JUST RUSSIA
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YANDEX & GOOGLE ARE DIFFERENT
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ON-PAGE
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GET YOUR TITLES ACCURATE
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META-KEYWORD TAG DILEMMA
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YANDEX MACHINE LEARNING
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OFF-PAGE
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YOU CAN BUY BUT YOU DON’T WANT TO
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BUT THEN AGAIN YOU MIGHT WANT TO
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YANDEX SPECIFIC LINK GUIDANCE
Local
Correct Grammatical Content
Look to Yandex specifically
Site Age
Anchor Text & Link Profile
Link Directories?
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STANDING OUT IN A SERP
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MAKE YOUR URLS TITLE CASING
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MAKE YOUR URLS TITLE CASING
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STAND OUT WITH FAVICONS
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THINK ABOUT SOCIAL LINKS
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THINK ABOUT SOCIAL LINKS
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THERE’S MORE FOR E-COMMERCE
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THERE’S MORE FOR NON E-COMMERCE
Hotels Restaurants Spas Tour Operators Travel Agencies
Theatres Airports Nightclubs Pharmacies Bars
Insurance Schools Entertainment Vets Gyms
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Favicon
PUTTING IT ALL TOGETHER
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Favicon
Strong title & description
PUTTING IT ALL TOGETHER
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Favicon
Strong title & description
Site links
PUTTING IT ALL TOGETHER
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Favicon
Strong title & description
Site links
Product feed
PUTTING IT ALL TOGETHER
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Favicon
Strong title & description
Site links
Product feed
Social links
PUTTING IT ALL TOGETHER
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Favicon
Strong title & description
Site links
Product feed
Social links
Address & contact
PUTTING IT ALL TOGETHER
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Favicon
Strong title & description
Site links
Product feed
Social links
Address & contact
Capitalise URLs
PUTTING IT ALL TOGETHER
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COMBINED WITH YANDEX OPTIMIZATION
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TAKE-AWAYS FOR YANDEX SEO
Yandex is on the way up not on
the way down!
The quality of what you say is
important.
Think about Yandex specifically
when link building.
Make your listing stand out on the
results pages.
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COME VISIT US AT STAND E6052If you have any questions or would like more information, please do not hesitate to contact us.
33 Charlotte St, London
www.wordbank.com
+44 (0) 20 7903 8880
@wordbankltd
ADDRESS:
WEBSITE:
PHONE:
EMAIL:
TWITTER:
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THANK YOU FOR YOUR TIME
