Post on 01-Sep-2014
description
25 Ways To Drive Traffic ToYour WebsiteWith Social Media…. And Then Measure It.A Presentation for the Center for NonProfit Success.
Andy Hustonandy@nicindy.org / hust0058@gmail.com
Director of Member Services
North-American Interfraternity Conference
Facebook: facebook.com/hust0058
Twitter: @hust0058 / @nicfraternity
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: Jess3.com
From: FastCompany
Awake
PCs, TVs,
Smartphones
Sleep
Not Shiny New Toys
Powerful BusinessApplications
Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure
http://www.flickr.com/photos/dakotam/2668653161/
• Google.com/alerts
• SocialMention.com
• Search.Twitter.com
Listen
Strategy
Content Is King!
Learning in5 StepsIn this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans
““Experiment personally, Experiment personally,
apply professionallyapply professionally””
http://www.flickr.com/photos/bartzoni/5099168373
Social Organization
Growth Opportunities
• Blogs (by Rodger)
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)
The Big 4
FacebookYouTubeTwitterLinkedIn
YouTube
Millennials Are Heavy Viewers Of Online Video
85% watch online videomonthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010
Twitter Screen Shots
140 Characters :: 120(at) RepliesRetweet (2x)MentionsHashtags
Direct MessagesListsFollowFollowersPrivacy
Trending Topics
Applications
@comcastcares
@twelpforce
@deltaassist
@dellcares
Google+
When Organization/Business Pages Launch:
• Circles–Ability to segment your communication!
• Hangout & Huddles– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 10M+ in first month
Pictures
• Flickr
• Picasa
Instantaneous +1000 Words
My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter
Yes, it was delicious.
You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is
How Well You DO It.
Erik QualmanAuthor, Socialnomics
INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts
INFLUENCE IS ABOUT:Response to Call to ActionLikesCommentsRetweetsSharingClick RatesViews
Measure Impact
Google AnalyticsTracking Web Traffic
TrackingBit.LyGoo.Gl
InfluenceInsights (every social space)Klout
Grader.com
INSIGHTS
• Facebook Page (under admin)– Popular Content
– Fan Demographics
– Interactions
• YouTube Channel (under admin)– Demographics
– Popular Content
– How Viewers Found Your Video
The NIC’s Sites
•http://www.nicindy.org
•http://www.fraternityinfo.com
•http://www.nicstandards.com
•http://www.fraternalcaucus.org
•http://www.nicindy.org/fraternityrights
Free Tips, How To’s and Thoughts on Social Media for Social Organization on my blog:
•http://www.hust0058.wordpress.com
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058