25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy,...

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25 Ways To Drive Traffic To Your Website With Social Media…. And Then Measure It. A Presentation for the Center for NonProfit Success. Andy Huston [email protected] / [email protected] Director of Member Services North-American Interfraternity Conference Facebook: facebook.com/hust0058 Twitter: @hust0058 / @nicfraternity

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A presentation given as part of 25 Ways to Get Traffic To Your Website - Center for Nonprofit Success.

Transcript of 25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy,...

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25 Ways To Drive Traffic ToYour WebsiteWith Social Media…. And Then Measure It.A Presentation for the Center for NonProfit Success.

Andy [email protected] / [email protected]

Director of Member Services

North-American Interfraternity Conference

Facebook: facebook.com/hust0058

Twitter: @hust0058 / @nicfraternity

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http://www.flickr.com/photos/38104469@N00/3899953986

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http://www.flickr.com/photos/donzbop/359954316

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From: Jess3.com

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From: FastCompany

Awake

PCs, TVs,

Smartphones

Sleep

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Not Shiny New Toys

Powerful BusinessApplications

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Social Media Is Work

http://www.flickr.com/photos/mr_gonzales/1296612658/

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Social Media Planning

1. Listen

2. Strategy

3. Learn

4. Channels

5. Measure

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http://www.flickr.com/photos/dakotam/2668653161/

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• Google.com/alerts

• SocialMention.com

• Search.Twitter.com

Listen

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Strategy

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Content Is King!

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Learning in5 StepsIn this order:

• Listen

• Create Content

• Engage Others

• Build Your Following

• Involve Your Fans

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““Experiment personally, Experiment personally,

apply professionallyapply professionally””

http://www.flickr.com/photos/bartzoni/5099168373

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Social Organization

Growth Opportunities

• Blogs (by Rodger)

• Facebook

• Twitter

• LinkedIn

• YouTube

• Location-Based

• Pictures

• Measurement (ROI)

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The Big 4

FacebookYouTubeTwitterLinkedIn

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Facebook

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YouTube

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Millennials Are Heavy Viewers Of Online Video

85% watch online videomonthly

Vs. 67% of all internet

users

Vs. 51% of adults 45 to 64

Source: eMarketer, 2010

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Twitter

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Twitter Screen Shots

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140 Characters :: 120(at) RepliesRetweet (2x)MentionsHashtags

Direct MessagesListsFollowFollowersPrivacy

Trending Topics

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Applications

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@comcastcares

@twelpforce

@deltaassist

@dellcares

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LinkedIn

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Google+

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When Organization/Business Pages Launch:

• Circles–Ability to segment your communication!

• Hangout & Huddles– Fireside Chats

– Focus Groups

– Task Force Meetings

Huge growth to 10M+ in first month

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Pictures

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• Flickr

• Picasa

• Instagram

Instantaneous +1000 Words

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My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter

Yes, it was delicious.

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You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is

How Well You DO It.

Erik QualmanAuthor, Socialnomics

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INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts

INFLUENCE IS ABOUT:Response to Call to ActionLikesCommentsRetweetsSharingClick RatesViews

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Measure Impact

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Google AnalyticsTracking Web Traffic

TrackingBit.LyGoo.Gl

InfluenceInsights (every social space)Klout

Grader.com

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INSIGHTS

• Facebook Page (under admin)– Popular Content

– Fan Demographics

– Interactions

• YouTube Channel (under admin)– Demographics

– Popular Content

– How Viewers Found Your Video

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The NIC’s Sites

•http://www.nicindy.org

•http://www.fraternityinfo.com

•http://www.nicstandards.com

•http://www.fraternalcaucus.org

•http://www.nicindy.org/fraternityrights

Free Tips, How To’s and Thoughts on Social Media for Social Organization on my blog:

•http://www.hust0058.wordpress.com

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[email protected]

Director of Member Services

North-American Interfraternity Conference

Facebook.com/nicfraternity @nicfraternity @fraternityinfo

http://about.me/hust0058