25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy,...

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A presentation given as part of 25 Ways to Get Traffic To Your Website - Center for Nonprofit Success.

Transcript of 25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy,...

  • 25 Ways To Drive Traffic ToYour WebsiteWith Social Media. And Then Measure It.A Presentation for the Center for NonProfit Success.Andy Hustonandy@nicindy.org / hust0058@gmail.comDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook: facebook.com/hust0058Twitter: @hust0058 / @nicfraternity
  • http://www.flickr.com/photos/38104469@N00/3899953986
  • http://www.flickr.com/photos/donzbop/359954316
  • From: Jess3.com
  • AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  • Not Shiny New ToysPowerful Business Applications
  • Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  • Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  • http://www.flickr.com/photos/dakotam/2668653161/
  • Listen Google.com/alerts SocialMention.com Search.Twitter.com
  • Strategy
  • Content Is King!
  • Learning in 5 Steps In this order: Listen Create Content Engage Others Build Your Following Involve Your Fans
  • Experiment personally, apply professionallyhttp://www.flickr.com/photos/bartzoni/5099168373
  • Social Organization Growth Opportunities Blogs (by Rodger) Facebook Twitter LinkedIn YouTube Location-Based Pictures Measurement (ROI)
  • The Big 4 Facebook YouTube Twitter LinkedIn
  • Facebook
  • YouTube
  • Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  • Twitter
  • Twitter Screen Shots
  • 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  • Applications
  • @comcastcares@twelpforce@deltaassist@dellcares
  • LinkedIn
  • Google+
  • When Organization/Business Pages Launch: Circles Ability to segment your communication! Hangout & Huddles Fireside Chats Focus Groups Task Force MeetingsHuge growth to 10M+ in first month
  • Pictures
  • Flickr Picasa Instagram Instantaneous +1000 Words
  • My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  • You Dont Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  • INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
  • Measure Impact
  • Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsights (every social space)KloutGrader.com
  • INSIGHTS Facebook Page (under admin) Popular Content Fan Demographics Interactions YouTube Channel (under admin) Demographics Popular Content How Viewers Found Your Video
  • The NICs Siteshttp://www.nicindy.orghttp://www.fraternityinfo.comhttp://www.nicstandards.comhttp://www.fraternalcaucus.orghttp://www.nicindy.org/fraternityrights Free Tips, How Tos and Thoughts on Social Media for Social Organization on my blog:http://www.hust0058.wordpress.com
  • andy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058