23 September – 24 October 2011

Premium SMS

2Premium SMS

Premium SMS

Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei

Componente: Mobile banners / CPM Web banners / CPC, CPM Traffic takeover Landing page Showcase banner

3Premium SMS

Traffic takeover nokia.ro

Period: 3 October-14 OctoberAfla mai multe -

CTR 12.7%

App Downloads

Asphalt 6 Adrenaline 10

Joiku spot premium wifi 8

Assasinns Creed 95

Dungeon Hunter 0

Real Football 0

Fb Photo Uploader 1

The Settlers 0

Thread SMS 59

Tasmanian Devil Talking 0

Guitar Rock 0

 Total 173

4Premium SMS

Traffic Hero teaser nokia.ro

Period: 23 September -24 October

Afla mai multe: CTR 20,2%

5Premium SMS

Traffic landing page nokia.ro/platasms

Period: 23 September -22 October

App Downloads

Asphalt 6 Adrenaline HD 26

Header link 4

Slide Unlock 75

Descarca si alte aplicatii de pe Nokia Store 264

Let’s Golf! 2 HD 11

Shreck Kart HD 0

Phone Wallet 0

YouTube uploader 2

  382

6Premium SMS

Mediaplan (mobisites)

Site Adress Site Description

Statistical data (per month) Buying

methodCreative Format

Page imp's* Unique visitors*

 

telefoane de business- E71, E72, E6, E63, E52 realitatea.net mobile 1,732,030 564,663 CPM mobile

banners

telefoane de business- E71, E72, E6, E63, E52 antena3.ro mobile 262,836 151,618 CPM mobile

banners

telefoane de business- E71, E72, E6, E63, E52 antena1.ro mobile 158,442 72,520 CPM mobile

banners

social si content:- 5230, 5800, 5288 +de jocuri: N8, C7

yahoo.commobile (targeting on

categories - news, finance, mail)

50,000,000   CPM mobile banners

telefoane de business- E71, E72, E6, E63, E52 capital.ro, hotnews.ro mobile 2,575,163 634,739 CPC mobile

banners

social si content:- 5230, 5800, 5288 + de jocuri: N8, C7

libertatea.ro, cancan, hi5.com mobile 2,575,163 634,739 CPC mobile

banners

         

TOTAL   57,303,634 2,058,279    

7Premium SMS

Mobile banners – aplicatii promovate

320 x 50

216 x 54

300 x 75

joc de golfbannere targetate pentru telefoanele cu Symbian 3

aplicatie de protectie a datelortarget pe telefoane Nokia de business (gama Eseries)

aplicatie de retele sociale si content target pe telefoanele pe platforma S60

8Premium SMS

Mobile banners

Bannere mobile:

Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (mai mica decat pe web)

Rata de conversie medie pe mobile 20.06% (mai mica decat pe web)

Componenta Mobile CTR

Yahoo CPM 0.87%

Realitatea CPM 0.26%

Antena 1 CPM 0.30%

libertatea CPC 0.41%

cancan CPC 0.12%

capital CPC 0.72%

TOTAL 0.52%

Tracked site Click-throughs Download/Buy button clicks Conversion

Yahoo mobile 1,757 260 14.8%

Yahoo mobile 377 107 28.4%

Yahoo mobile 363 101 27.8%

Libertatea mobile 298 28 9.4%

Yahoo mobile 294 43 14.6%

Cancan Mobile 205 50 24.4%

Cancan Mobile 64 21 32.8%

9Premium SMS

Web banners

160 x 600

300 x 250

728 x 90

10Premium SMS

Web banners

Rata de click mica (0.14%) Rata de conversie mare (21%)

Componenta WEB CTR

apropo.ro 0.12%ejocuri.ro 0.19%romanialibera.ro 0.09%Total 0.14%

Google Display Network (CPC) 0.10%

Tracked site Click-throughs Download/Buy button clicks Conversion

Bannere web 4,136 871 21.1%

Thank you!raluca.popa@wunderman.co

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