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CONSUMERTEN HOTTRENDS 2013

Mats GuldbrandNetworked Society Evangelist

onsdag 28 augusti 13

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1. CLOUD RELIANCE RESHAPES DEVICE NEEDS

› Users appreciate having apps and data seamlessly available on multiple devices› This is most evident among tablet users› Other products increasingly require internet access

35PERCENT

46PERCENT

54PERCENT

TABLET SMARTPHONE MOBILE PHONE

Source: Ericsson ConsumerLab Analytical Platform 2012Study base: Users of respective devices, aged 15-69

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2. COMPUTING FOR A SCATTERED MIND

› Consumers want devices that require less focus and better fit their daily lives› Purchase intent is higher for:

› Tablets than desktop PCs› Smartphones than laptops

Source: Ericsson ConsumerLab Analytical Platform 2012Study base: Internet users aged 15-69

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3. BRING YOUR OWN BROADBAND TO WORK

of smartphone users use privately paid subscriptions at work

Source: Ericsson ConsumerLab Analytical Platform 2012Study Base: Smartphone users aged 15-69

57%

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4. CITY DWELLERS GO RELENTLESSLY MOBILE

› Network coverage is the fourth most important driver of satisfaction with city life› Satisfaction is highest in Delhi, Berlin and New York

OF CITY DWELLERS ARE SATISFIED WITH THEIR NETWORK COVERAGE67%

Source: Ericsson ConsumerLab Analytical Platform 2012Study base: Internet users in 18 megacities, aged 15-69

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5. Personal social security networks

› Consumers are increasingly putting their trust in personal networks and communities› LinkedIn and Twitter are replacing traditional job application processes

Source: Ericsson ConsumerLab 2012

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6. Women drive Smartphone market

› Women drive mass market smartphone adoption› Usage figures for men lag behind those for women in the following areas:

USE SMS 97%

77%

59%

24%

17%

SEND/RECEIVE PHOTOS

USE SOCIAL NETWORKING

CHECK IN AT LOCATIONS

REDEEM COUPONS

Source: Ericsson ConsumerLab Analytical Platform 2012Study Base: Smartphone users aged 15 and upwards

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7. Cities become hubs for social creativity

› City dwellers have the most online friends› Connecting and exchanging ideas is their third most common reason for social networking

Source: Ericsson ConsumerLab City Life Report 2012Study base: Internet users in 13 major cities, aged 15-69

44%25%

12% CONNECTING AND EXCHANGING IDEAS WITH OTHERS

KEEPING FRIENDS AND FAMILY UPDATED

STAYING UP-TO-DATE

WITH FRIENDS AND FAMILY

PRIME DRIVERS FOR USING SOCIAL NETWORKS

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8. IN-LINE shopping

› 32 percent of smartphone users already shop with smartphones› Now they want to combine the benefits of shopping in-store and online

Source: Ericsson ConsumerLab Analytical Platform 2012Study Base: Internet users in Western Europe, aged 15 and upwards

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9. Tv goes social

Source: Ericsson ConsumerLab TV & Video Consumer Trend Report 2012Study base: Broadband users with at least weekly TV/video consumption, aged

16-59 in US, UK, Germany, Spain, Sweden, Taiwan and China

use social forums while

watching video and TV

62%>30%

42%of those who use social forums or chat services while watching discuss

things they currently watch on a

weekly basis

are more likely topay for content

watched in a social context

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10. learning in transformation

› Learning is affected by both internal and external forces› Young people are bringing their personal technology experience into the classroom› Governments and institutions are searching for ICT solutions to improve efficiency

Source: Ericsson Learning and Educations in the Networked Society Report 2012

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13onsdag 28 augusti 13