10 hot consumer trends 2015

Click here to load reader

download 10 hot consumer trends 2015

of 14

  • date post

    18-Sep-2015
  • Category

    Documents

  • view

    21
  • download

    1

Embed Size (px)

description

Marketing Trends 10 Hot Consumer Trends for 2015

Transcript of 10 hot consumer trends 2015

  • Ericsson ConsumerLab

    10 HOT CONSUMER TRENDS 2015

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 2

    Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 3

    1. The streamed future

    Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media report, 2014

    Three quarters of us regularly watch streamed video

    In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 4

    2. HELPFUL HOMES

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    Our lives are more connected than ever before, and in the future our homes will be too

    Around half of consumers would like home sensors that alert them to water and electricity issues, provide updates about refrigerator temperature, and deliver alerts when family members come and go

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 5

    3. MIND SHARING

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    40 percent of smartphone owners would like to use a wearable device to communicate with others directly through thoughts

    More than two-thirds believe this form of communication will be mainstream by 2020

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 6

    4. SMART CITIZENS

    Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020

    As citizens behavior becomes smarter, so will the cities they inhabit

    Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, So Paulo, Stockholm and Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, September 2014

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 7

    5. THE SHARING ECONOMY

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    Half of all smartphone owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment, as it is convenient and saves money

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 8

    6. THE DIGITAL PURSE

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    48 percent would prefer to use their phone to pay for goods and services

    80 percent believe that the smartphone will replace their entire wallet or purse by 2020

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 9

    7. MY INFORMATION

    47 percent would like to be able to pay electronically without the automatic and unavoidable transfer of personal information

    56 percent of smartphone owners would also like all email, chat and other internet communication to be encrypted

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 10

    8. LONGER LIFE

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    Wearable technology is no longer just a novelty it will provide significant health benefits

    Consumers believe that cloud-based services such as jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two years per application

    YEA

    RS

    +0.5

    +1.8

    +1.9

    YEARS

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 11

    9. DOMESTIC ROBOTS

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020

    Robots could also help out with tasks beyond the purely functional. More than a third say that a robot could keep them company

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 12

    10. CHILDREN CONNECT EVERYTHING

    For younger generations, the internet is integral to the world we live in

    46 percent of smartphone owners say that those who are exposed to tablets as babies will expect all objects to be connected when they are older

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 13

    10 hot consumer trends

  • Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 14

    10 HOT CONSUMER TRENDS 2015Slide Number 21. The streamed future 2. HELPFUL HOMES3. MIND SHARING4. SMART CITIZENS5. THE SHARING ECONOMY6. THE DIGITAL PURSE7. MY INFORMATION8. LONGER LIFE9. DOMESTIC ROBOTS10. CHILDREN CONNECT EVERYTHING10 hot consumer trendsSlide Number 14