The 2010

FIFA World Cup

presented by Carola Koblitz : 2010 Project Co-ordinator

Cape Town Partnership

in the Cape Town Central City

What we achieved as a City

FIFA has left the building…

Continuing the momentum

Our five-point mandate…Enhance citizen and business participation;

Contribute towards a unique and authentic Cape Town experience for visitors;

Contribute to a well-organised, efficient, safe and successful event;

Enhance business branding and marketing of Cape Town;

Leave a lasting economic, social and cultural legacy.

The challengestowards CitizenActivation

• No clarity from City on the use of public space during the World Cup.

• Reluctance from stakeholders to form alliances and a sense of ‘hedging bets’.

The answer

RE-activerather than

PRO-active

Enhance citizen and business participation• 2010 Central City Partners Forums & Mini-forums;• 2009 FIFA Confeds Cup viewing evenings;• Mapped the fan activation zones;• The Dreamfields Project;• Cape Media Services;• CCID Social Development viewing evenings.

Contribute towards a unique & authentic Cape Town experience for visitors

• FIFA Final Draw Week, 29 November – 4 December;

• Host City Cape Town Fan Walk.

Contribute to a well-organised, efficient, safe and successful event

• Host City Information Kiosks;

• The Central City Ambassadors Programme and CCID kiosks;

• Host City Beautification;

• Transport projects.

Enhance business branding and marketing of Cape Town

• Tried to find Cape Town’s “Blue Goal”;

• Adopted other campaigns instead;

• Work on “Brand Central City” continues.

Leave a lasting economic, social and cultural legacyIE: Where the World Cup ends,legacy begins...

IRT, collaborative relationships, upgrade to public spaces, Cape Town Stadium, Green Point Urban Park, Fan Walk route, new business opportunities, 600 emerging artists, visual art in public space, job creation, ambassadorial programmes, information gathering, communication strategies, knowledge of mega-events, international profile, returning Capetonians to the Central City, …