How Won the World Cup - AffinityAnswers · 2016. 9. 29. · How Won the World Cup ˜nityanswers.com...
1
PRESENTED BY How Won the World Cup www.affinityanswers.com 2014 FIFA ™ WORLD CUP Growth in Reciprocal Reach (% of FIFA World Cup fans who like the brand) Coca-Cola's status as official sponsor propelled its massive increase among tournament fans. Trailing just behind Coke is Pepsi, who scored well with its soccer-themed ads, but did not equal its rival's presence throughout the tournament. 5% 4% 3% 2% 1% 0 JUNE 12 JULY 13
Transcript of How Won the World Cup - AffinityAnswers · 2016. 9. 29. · How Won the World Cup ˜nityanswers.com...
PRESENTED BY
How Won the World Cup
www.a�nityanswers.com
2014 FIFA™ WORLD CUP
Growth in Reciprocal Reach (% of FIFA World Cup fans who like the brand)
Coca-Cola's status as o�cial sponsor propelled its massive increase among tournament fans. Trailing just behind Coke is Pepsi, who scored well with its soccer-themed ads, but did not equal its rival's
presence throughout the tournament.
5%
4%
3%
2%
1%
0
JUNE 12 JULY 13