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the new era in digitaladvertising
Insights for Navigating theEvolving Landscape
Nancy HallVP, Sales and Client
DevelopmentMediaplex
John ArdisVP, Corporate Strategy
ValueClick
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Fast/Flexible
Efficient
No WastePerformance
ProtectionInsight
ScaleSimplicity
What Were Hearing
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How Did We Get Here?
Website Buyer
In the
beginning
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How Did We Get Here?
Website Buyer
Adserve
rs
Networks
Horizontal Performance Contextual Vertical Behavioral
Portals
Exchanges
MultivariateTesting
BrandMonitoring
DynamicCreative
Optimization
Media Buying
Platforms
Analytics
Data
Compilers Aggregators Optimizers
ChannelAttribution
Demand-SidePlatforms (DSP)
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The Landscape
AUDIENCE
INTELLIGENCE
TECHNOLOGY
SitesPortal
sNetwork
sExchange
sDSP
sAdserve
rs
Optimization
Multivariate
Testing
DynamicCreative
BrandMonitoring
Strategy
Data/Analytics
Attribution
NOWASTE
SPEED/FLEXIBILITY
EFFICIENCY SIMPLICITY SCALEPERFORMAN
CEPROTECTIO
NINSIGHT
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The LandscapeAUDIE
NCE
TECHNOL
OGY
SitesPortal
sNetwork
sExchange
sDSPs
Adservers
Optimization
Multivariate
Testing
DynamicCreative
BrandMonitoring
INTELLIG
ENCE
Strategy
Data/Analytic
s
Attribution
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e g ro em t t eLandscape
AUDIENCE TECHNOLOGY
SitesPortal
sNetwork
sExchange
sDSPs
Adservers
Optimization
Multivariate
Testing
DynamicCreative
BrandMonitoring
Strategy Data/Analytics
Attribution
NOWAST
E
SPEED/
FLEXIBILITY
EFFICIENCY
SCALEPERFORMANCE
PROTECTIO
N
INSIGHT
NOWASTE
SPEED/FLEXIBILITY
EFFICIENCY SCALEPERFORMAN
CEPROTECTION INSIGHTSIMPLICITY
INTELLIGENCE
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+ =
The Landscape
AUDIENCE TECHNOLOGY
SitesPortal
sNetwork
sExchange
sDSP
sAdserve
rs
Optimization
Multivariate
Testing
DynamicCreative
BrandMonitoring
Strategy
Data/Analytics
Attribution
NOWASTE
SPEED/FLEXIBILITY
EFFICIENCY SCALEPERFORMAN
CEPROTECTIO
NINSIGHTSIMPLICITY
INTELLIGENCE
t t
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a ue c s ntegrateSolutionAUDIE
NCE
TECHNOL
OGY
Sites
Portals
Networks
Exchange
s
DSPs
Adserve
rs
Optimization
Multivaria
te
Testing
Dynamic
Creat
ive
Brand
Monit
oring
Strategy
Data/
Anal
ytics
Attributio
n
Unified AdvertisingTechnology Platform
Intelligent Trackingand DataManagement
Optimization and
Attribution
Reach, Scale andQuality Audience
Network Custom Audience
Profiles
Proprietary
Targeting Data
INTELLIG
ENCE
REA DAT ANALYT
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a ue c s egacy oExpertise
AUDIENCE TECHNOLOGY
Horizontal Network Performance Network
Reporting Analytics Platform Consulting
Adserving Platforms Targeting Suite Behavioral Retargeting Dynamic Creative
Rich Media Email Services Creative Optimization Site Optimization
Cross-Channel Reporting Path to Conversion
Analysis Attribution Modeling Site-Side Analytics Massive Proprietary
Shopper/Buyer Dataset
Search Engine Marketing Single Tracking Platform
Content Targeting
Vertical Networks Audience Network Total Inventory Source Mobile Advertising
Value & CustomerReporting/Analytics
Audience Targeting Lookalike Modeling Creative & Landing
Page OptimizationBrand Safety
Contextual Targeting Control & MVT Testing Predictive BT
Proprietary Audience
Segments
Real-Time Bidding
Universal FrequencyCapping
INTELLIGENCE
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Performance Intelligence Gathering
Full Service Program
ManagementDynamic Creative andMessaging programsper Audience Segmentacross any Online Media
Source
1:1 Messaging and DataGathering across yoursite, the ValueClick
Network and otherMedia Sources
Rich, Social MediaEngagement Unitsacross the ValueClick
Network and otherMedia Sources
Path to ConversionAnalysis, View ThruStudies and Site SideAnalytics on theValueClick Network andacross other all onlinechannels
Control & MVT Testing
across the ValueClickNetwork and OnlineChannels
Audience SegmentReporting and Analysis
+ =
SIM
PLIC
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Key Considerations
TRADEOFF MATRIX
Performance Branding
Ultra-BrandProtective
Anything Goes (WithinReason)
New CustomerAcquisition
CustomerRetention/Growth
100% Online Action
100% Offline Action
U.S. Only International
Filling the Funnel Immediate Sales
Short-Term ROI Lifetime Value
Internal Resources
External Partner(s)
AUDIE
NCE
TECHNOL
OGY
INTELLIG
ENCE
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the new era in digitaladvertising
Insights for Navigating theEvolving Landscape
Nancy HallVP, Sales and Client
DevelopmentMediaplex
John ArdisVP, Corporate Strategy
ValueClick
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In a Nutshell
Who reaches 90%+ of the interactive audience
NOWAST
E
SPEED/
FLEXIBILITY
EFFICIENCY
SIMPLICITY
SCALEPERFORMANCE
PROTECTIO
N
INSIGHT
A single, continually-evolving partner
With a comprehensive set of technologies toscientifically penetrate that audience
To locate current and imminent in-marketconsumers
And provides you with the strategy, service, andproprietary insights to drive continuing
performance.
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Full Service Program
ManagementIncrease New Customers
PerformanceNetwork
Adserving Platform
Behavioral
Retargeting
Predictive BT
Lookalike Modeling
Dynamic Creative
CreativeOptimization
Control & MVTTesting
ProprietaryShopper/Buyer
Dataset Value Insi hts
Decrease Abandoners
BehavioralRetargeting
Horizontal
NetworkDynamic Creative
CreativeOptimization
Landing Page
Optimization
Control & MVTTesting
Site-side analytics
Path toConversion
Increase Purchase Freq.
HorizontalNetwork
Audience Network
BehavioralRetargeting
Dynamic Creative
CreativeOptimization
Email Services