2

Training Objectives

• Demonstrate an understanding and ability to sell and leverage new and existing products.

• Successfully use the JCPenney Kirsch Special Order Drapery Hardware book.

• Utilize all resources to promote the Total Window!

3

Port 1: Program Updates: Wood, Vertical and Cellular

X Start

Port 3: Decorative Drapery Hardware

Port 4: Tools of the Trade:Add-on Selling, Pricing Tour and Commission Comparison

Port 2: Levolor and Kirsch Websites

Port 5: Review

Port 6: Feedback...

4

New Wood ProgramsNew Wood Programs

5

• New Motorization• New Motorization with Cordless• New Heirloom Collection • New Upgrade valance • Cordless Lift System Expansion

– Now available on 34 of 37 finishes

• New twill tapes• More 2 ½” finishes

Kirsch Program Summary

6

Why Kirsch?

• Motorization– Only Kirsch offers motorization on Cordless

• Total Window– Wood finishes coordinating with DDH (Wood

Trends and Buckingham)• Exclusive 3” slat size• More finishes and options per slat size• More new decorative tapes • Trapezoid bottomrail and differentiated valances

7

Levolor Program Summary

• New Cottage Collection in 2” & 2 ½” slat sizes

• New Black and Mahogany finishes• New Expanded Cordless Lift System

– Now available in 31 finishes

• New Valance Upgrade option (Standard on Cottage Collection)

• New Solid and Decorative Tapes• New Sample Book

8

Why Levolor?

• Most comprehensive collection of paints and stains

• Largest Cordless offering and most dependable Cordless Lift System in the industry

• Exclusive Cottage Collection• New and exclusive tapes • New, easy to use sample book • Valance upgrade option on eight finishes and

standard on Cottage Collection

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• Cordless Wood Blinds truly “cordless”• Scratch Resistant coating standard on

Composite • Lightmaster™ Privacy notched on both

sides of slat• Wide Slat closes 25% tighter• Coordinating Wood Cornices• Exclusive finishes

Competitive Corner

99

10

Hardwood Review

1.

2. 3. 4.

5.

6.

“B”“A” “C”

1100

11

Composite Review

“B”“A” “C”

1111

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Vertical Programs

New Levolor New Levolor !!

Kirsch Kirsch

13

Program Highlights

Levolor Vertical Blinds

• Heavy Duty Anodized Aluminum Headrail

• 10 Valance Options• Exclusive Laminated • S-Curve Vanes• 5 Fabric Collections • 10 PVC Collections*

*All FR

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New Program• 3 New fabric collections(Trellis, Cape Cod, Tattersall)

• 3 New vinyl collections(Bisbee, Cottage, Veranda)

•1 New laminate collection (Laminated Irish Linen)

•4 Updated collections (Laminate Impressions, Woodland

Heights, Arboretum, Windsor)

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Perceptions

• 2-in-1 product

• 3 fabric choices -sheer to opaque

• Exclusive Backstacker

• Decorative top and bottom drapery hem

• Channel Valance

• Fabric by the Yard

Program Highlights

16

Why Levolor?

• Increased number of finishes and collections

• Program sampled in books rather than decks– Inspirational photography– Explanations of the different collections– Ease of use for store associates and

consumers

• Perceptions Soft Vertical included in book

17

Program Highlights

Kirsch Vertical Blinds

• 2 Headrail Options• 10 Valance Options• Exclusive Laminated • S-Curve Vanes• 4 New Fabric Collections • 4 New PVC Collections*• Soft Verticals update

*All FR

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Soft Verticals

Program Highlights• 2-in-1 product:

• 3 fabric choices -sheer to opaque

• Exclusive Backstacker

• Decorative top and bottom drapery hem

• Channel/Decorative Valance Options • Fabric by the Yard

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Competitive CornerVertical Blinds• Backstacker® available• 30% tighter stack on Zirlon• 360° vane rotation• Largest assortment of s-shaped vanes • Delrin Vane Stems• Wheeled Carrier System • Moveable StackPerceptions/Soft Verticals• Backstacker™• Room Darkening Standard

• Finished top and bottom• Drapery Look 11

99

20

Vertical Review

Vertical Blinds

“B”“A” “C”

and Steel

2200

21

Soft Vertical Review

Perceptions/Soft Vertical

“B”“A” “C”

2211

22

Cellular Cellular

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• Kirsch shades ranked higher or tied with our competition in every test

• Cordless Lift System- only brand to pass cycle testing

• Best color consistency

• Best pleat retention

• Highest R-values

Competitive Corner

2233

24

Levolor and Kirsch WebsiteLevolor and Kirsch WebsiteBring windows to life @ Bring windows to life @

levolor.com and levolor.com and kirsch.comkirsch.com

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• JCPenney specific pricing– No more formula’s to

calculate• Separate cost and retail

pages– No more hiding the book

from customers• Simplified offering

– No more full pack vs. broken pack

Special Order Drapery Hardware

26

Compass

• Table of Contents – pg. 1• Finish Numbers – pg. 2• Warranty – pg. 3• Hardware Selection Guide – pg. 6• Change a Traverse – pg. 40• Rod Depth to Pocket Depth Index – pg.45• Scarf Treatment Ideas – pg. 51• Fabric Weight Limitations – pg. 60• Figuring Stackback – pg. 61• Ordering an Estate Ultra, Studio Coordinates – pg.

63

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Easy to Use!

28

Tools of the Trade

•More than Price…

•Building the Sale

•Commission Comparison

29

More than Just Prices…

30

Using the Price Grid

**Look at the Bottom**

31

Add It On!

Surcharge Options

3300

32

Don’t Forget…

Free Options

33

Customer #1- Wanda Woodablind

• Wants to match Mahogany furniture

• Wants no light coming in window

• 60” x 96” (Double Window)

What do we offer Wanda?

Customer Profile

34

• 2” Select Hardwood 60” x 96”

OR• 2 on 1 Headrail with lightmaster and

upgrade valance

Customer Profile

$1262

30” x 96”=$629 x 2= $1258+$76 s/c =$1334

Lightmaster™ $200.10+ $1334=$1534.10 Upgrade Valance $28 Total Sales: $1562.10

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• 2” Select Hardwood 60” x 96”

OR• 2” Select Hardwood with Lightmaster™, 2

on 1 Headrail, Upgraded Valance

$1262 x 3%=$37.86$1562.10 x 3%=$46.86

What’s in it for ME?

36

In Your Piggy Bank…

$46.86 -$37.86=$9$45 Week$180 Month$2160 Year

37

Cruise CasinoCruise Casino

–Game RulesGame Rules–Place a bet; a bet may be one of the following:

• A number 1-100• Any red or black number• Any even or odd number• Numbers ranging

1-33, 34-66, or 67-99• Numbers 1-50 or 51-100

–Listen for your number *• Answer the product question correctly• Winner will receive a cash reward

• *1st Default- Board Number• 2nd Default- Bottom half of board

(i.e odd, even, etc…)• 3rd Default- Nearest number to original