Post on 30-Dec-2015
2. The Social Media Revolution
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From Web 2.0 to Social Media
Social media can be defined as primarily Internet and mobile-
based tools for sharing and discussing information among
humans.
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Social Media Categories
1. Social networks
2. Social bookmarking
3. Social messaging
4. Lifestreaming
5. File sharing
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Social Media Technology Has Reached Critical Mass
• According to a 2011 Pew Research Center study, almost half (47%) of U.S. adults who used Internet also belonged to at least one social networking site.
• LinkedIn has 100+ million professionals worldwide.
• Average visitor spent 66% more time on these sites in 2010 than in 2009.
• 200 million tweets a day
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Identifying and Engaging Online Communities
• Social media allows us to rethink the ways we prospect for clients.
• Real estate farms are not necessarily geographic, they can be demographic or interest driven.
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Identifying and Engaging Online Communities
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Listen
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Create
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Social Objects
Source: Shelby Raymond
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Source: Christopher Kaufman
Source: Nick Bastian
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Social Contracts
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Social Capital
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Increasing the Quality of Your Relationships
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Understanding the Relationship of Connections and Influence
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Now That We’re Friends, What’s the ROI?
Instead of Return on Investment
Think aboutReturn on Influence
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Taking Your Community Offline
•Attend local meetings for your groups
•Create events consistent with your communities interests (Meetup.com!)
•Create Tweetups or other informal local meetups
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