2. The Social Media Revolution

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From Web 2.0 to Social Media

Social media can be defined as primarily Internet and mobile-

based tools for sharing and discussing information among

humans.

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Social Media Categories

1. Social networks

2. Social bookmarking

3. Social messaging

4. Lifestreaming

5. File sharing

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Social Media Technology Has Reached Critical Mass

• According to a 2011 Pew Research Center study, almost half (47%) of U.S. adults who used Internet also belonged to at least one social networking site.

• LinkedIn has 100+ million professionals worldwide.

• Average visitor spent 66% more time on these sites in 2010 than in 2009.

• 200 million tweets a day

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Identifying and Engaging Online Communities

• Social media allows us to rethink the ways we prospect for clients.

• Real estate farms are not necessarily geographic, they can be demographic or interest driven.

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Identifying and Engaging Online Communities

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Listen

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Create

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Social Objects

Source: Shelby Raymond

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Source: Christopher Kaufman

Source: Nick Bastian

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Social Contracts

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Social Capital

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Increasing the Quality of Your Relationships

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Understanding the Relationship of Connections and Influence

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Now That We’re Friends, What’s the ROI?

Instead of Return on Investment

Think aboutReturn on Influence

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Taking Your Community Offline

•Attend local meetings for your groups

•Create events consistent with your communities interests (Meetup.com!)

•Create Tweetups or other informal local meetups

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