The Split Personality of a Product ManagerThe Gap Between Product Visionary and a Day to Day Executor

1. Visionary and Executor- Why do you need to be both?

2. The cause of the complexity

3. The impact of being a visionary4. Most of PMs are executors, how

to pour vision into your work?

Topics

Visionary & Executor- Why do you need to be both?

The key for success is the balance

A Great product manager is both a Visionary and an Executor

Visionary: The WhatExecutor: The How

Waterfall vs.

Agile & Matrix management

The cause of the complexity

Change of a mindset- Improve product strategic processes:

a. User interviewsb. Data driven decisions

...And now a bad example

The impact of becoming a visionary

You are

here!Vision

Strategy

Tactics

The reason for creating a product

A plan- The path toward the goal

The actions for executing the plan

What do you miss when dealing only with the bits & pieces

Video:https://www.youtube.com/watch?v=KB_lTKZm1Ts

What do you miss when dealing only with the bits & pieces

“All too often we see people executing with no idea of the over arching strategy. This is when motion is confused with progress. Executing tactics without a strategy to drive them is simply motion. It’s business masturbation. You’re very busy, but nothing useful is going to result from all the effort.”

Doug Seven, Principal Program manager of Microsoft Azure, formerly a Product Strategist for Visual Studio in the Microsoft

Your company’s easy solution doesn’t mean you need to stay where you are.

Hierarchy: Decision making & executors levels

Hierarchy: Decision making & executors levels

Most PMs are executors, how can you pour vision into your work?

Spend as much time as possible to understand your users

Spend as much time as possible to understand your users

Most PMs are executors, how can you pour vision into your work? Be a 4 year-old and ask “Why?” and

“What’s the point of doing what I do?”

Most PMs are executors, how can you pour vision into your work?

Talk to entrepreneurs and try to understand their state of mind

Most PMs are executors, how can you pour vision into your work?

Read professional materials

Most PMs are executors, how can you pour vision into your work? Taking conversations few levels up-

Research & Numbers“Without data you’re just another person with an

opinion”Dr. W. Edwards Deming

Thanks!

Haddas Herzog ManorProduct Management and UX

hadzog@gmail.com | 058-4448804