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"2 in 1: visionary vs. day to day PM" - Haddas Herzog Manor @ProductTank Tel Aviv May 2016
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The Split Personality of a Product Manager The Gap Between Product Visionary and a Day to Day Executor
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Transcript of "2 in 1: visionary vs. day to day PM" - Haddas Herzog Manor @ProductTank Tel Aviv May 2016
The Split Personality of a Product ManagerThe Gap Between Product Visionary and a Day to Day Executor
1. Visionary and Executor- Why do you need to be both?
2. The cause of the complexity
3. The impact of being a visionary4. Most of PMs are executors, how
to pour vision into your work?
Topics
Visionary & Executor- Why do you need to be both?
The key for success is the balance
A Great product manager is both a Visionary and an Executor
Visionary: The WhatExecutor: The How
Waterfall vs.
Agile & Matrix management
The cause of the complexity
Change of a mindset- Improve product strategic processes:
a. User interviewsb. Data driven decisions
...And now a bad example
The impact of becoming a visionary
You are
here!Vision
Strategy
Tactics
The reason for creating a product
A plan- The path toward the goal
The actions for executing the plan
What do you miss when dealing only with the bits & pieces
Video:https://www.youtube.com/watch?v=KB_lTKZm1Ts
What do you miss when dealing only with the bits & pieces
“All too often we see people executing with no idea of the over arching strategy. This is when motion is confused with progress. Executing tactics without a strategy to drive them is simply motion. It’s business masturbation. You’re very busy, but nothing useful is going to result from all the effort.”
Doug Seven, Principal Program manager of Microsoft Azure, formerly a Product Strategist for Visual Studio in the Microsoft
Your company’s easy solution doesn’t mean you need to stay where you are.
Hierarchy: Decision making & executors levels
Hierarchy: Decision making & executors levels
Most PMs are executors, how can you pour vision into your work?
Spend as much time as possible to understand your users
Spend as much time as possible to understand your users
Most PMs are executors, how can you pour vision into your work? Be a 4 year-old and ask “Why?” and
“What’s the point of doing what I do?”
Most PMs are executors, how can you pour vision into your work?
Talk to entrepreneurs and try to understand their state of mind
Most PMs are executors, how can you pour vision into your work?
Read professional materials
Most PMs are executors, how can you pour vision into your work? Taking conversations few levels up-
Research & Numbers“Without data you’re just another person with an
opinion”Dr. W. Edwards Deming
