1All information is copyright © SixFigureStart® 2015 Social Media & Your Job Search: A focus on...

Social Media & Your Job Search: A focus on LinkedIn

Presented by SixFigureStart®

About Connie Thanasoulis-Cerrachio

Today’s Agenda

Getting to Know Each Other

Six Steps to the Job Search

Networking is WORK!

Top 10 strategies for using LinkedIn effectively

Getting to Know Each Other

The Pitch, aka Your Story

A Proactive Job Search Process Follows Six Steps

1. Identify Your Target2. Create a Compelling Marketing Campaign 3. Conduct In-Depth Research4. Network and Interview5. Stay Motivated and Organized & Troubleshoot

Your Job Search6. Negotiate and Close the Offer

A Proactive Job Search Process Follows Six Steps

1. Identify Your Target2. Create a Compelling Marketing Campaign:

resume, cover letter, pitch, LinkedIn Profile

3. Conduct In-Depth Research4. Network and Interview5. Stay Motivated and Organized & Troubleshoot

6. Negotiate and Close the Offer

Strategy #1

LinkedIn is a critical marketing tool … more important than your resume

~350 million people use it Recruiters use it Your network uses it too

Strategy #2

Google yourself to see what others see

Clean up “digital dirt” Do a Google Alert on yourself

How? Go to Google & type in Google Alert You’ll be prompted re: what alerts to monitor Type in your name & your email address You will automatically receive anything relating to you

Strategy #3

LinkedIn profiles rank high in searches

…So you can better control your online brand by actively controlling your LinkedIn profile

Strategy #4

Use a professional photo

Strategy #5

Put your LI hyperlink in your email signature

It’s an elegant way to ‘attach’ your resume to everything Without a virus threat and Without presumption of attachments

Let’s Review Strategies #1-5

Strategy #1: LI is a critical marketing tool … more important than your resume

Strategy #2: Google yourself Strategy #3: LinkedIn profiles rank high Strategy #4: Use a professional photo Strategy #5: Put your LI hyperlink in your email

signature

Strategy #6

Your LI profile can market your strengths & abilities:

presentations (LI owns SlideShare) videos publications and volunteer experience

Take advantage of these! Post a presentation you’ve done or link to a blog you’ve written

Strategy #7

Joining Groups on LI is a shortcut to contacting more people

For many profiles (unless the person actively opts out) you can InMail them (LI email) if you are both members of the same group – you don’t have to know them directly

This enables you to expand your contacts faster

Strategy #8

Social Media = Research = Social Media

Join Groups and ask questions Meet people outside of your normal

circles/school and they will have different perspectives and information

Follow Companies on LI so you can see the profiles of people working there, hear about jobs, and hear about who comes and goes – if a new marketing person is starting, they may have an opening

Strategy #9

Be social media savvy!

It especially matters for marketing, technology, media/ entertainment, sales, but less so for accounting and finance

Don’t feel like you have to be on social all the time – but get updates for when people try to contact you

Just focus on a complete profile & get those updates!

Strategy #10

Find your next job on LI’s job board

Use LI’s advanced search feature to search for jobs by keywords, industry, location, company, experience level and more

Save searches to get alerted when new jobs open up

Let’s Review Strategies #6-10

Strategy #6: Market your strengths & abilities Strategy #7: Join Groups Strategy #8: Social Media = Research Strategy #9: Be social media savvy Strategy #10: Find your next job

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