1All information is copyright © SixFigureStart® 2015 Social Media & Your Job Search: A focus on...
-
Upload
lesley-rice -
Category
Documents
-
view
214 -
download
0
Transcript of 1All information is copyright © SixFigureStart® 2015 Social Media & Your Job Search: A focus on...
1All information is copyright © SixFigureStart® 2015
Social Media & Your Job Search: A focus on LinkedIn
Presented by SixFigureStart®
22All information is copyright © SixFigureStart® 2015
About Connie Thanasoulis-Cerrachio
3All information is copyright © SixFigureStart® 2015
Today’s Agenda
Getting to Know Each Other
Six Steps to the Job Search
Networking is WORK!
Top 10 strategies for using LinkedIn effectively
44All information is copyright © SixFigureStart® 2015
Getting to Know Each Other
The Pitch, aka Your Story
All information is copyright © SixFigureStart® 2015
A Proactive Job Search Process Follows Six Steps
1. Identify Your Target2. Create a Compelling Marketing Campaign 3. Conduct In-Depth Research4. Network and Interview5. Stay Motivated and Organized & Troubleshoot
Your Job Search6. Negotiate and Close the Offer
5
All information is copyright © SixFigureStart® 2015
A Proactive Job Search Process Follows Six Steps
1. Identify Your Target2. Create a Compelling Marketing Campaign:
resume, cover letter, pitch, LinkedIn Profile
3. Conduct In-Depth Research4. Network and Interview5. Stay Motivated and Organized & Troubleshoot
6. Negotiate and Close the Offer
6
7All information is copyright © SixFigureStart® 2015
Strategy #1
LinkedIn is a critical marketing tool … more important than your resume
~350 million people use it Recruiters use it Your network uses it too
8All information is copyright © SixFigureStart® 2015
Strategy #2
Google yourself to see what others see
Clean up “digital dirt” Do a Google Alert on yourself
How? Go to Google & type in Google Alert You’ll be prompted re: what alerts to monitor Type in your name & your email address You will automatically receive anything relating to you
9All information is copyright © SixFigureStart® 2015
Strategy #3
LinkedIn profiles rank high in searches
…So you can better control your online brand by actively controlling your LinkedIn profile
10All information is copyright © SixFigureStart® 2015
Strategy #4
Use a professional photo
10
11All information is copyright © SixFigureStart® 2015
Strategy #5
Put your LI hyperlink in your email signature
It’s an elegant way to ‘attach’ your resume to everything Without a virus threat and Without presumption of attachments
11
12All information is copyright © SixFigureStart® 2015
Let’s Review Strategies #1-5
Strategy #1: LI is a critical marketing tool … more important than your resume
Strategy #2: Google yourself Strategy #3: LinkedIn profiles rank high Strategy #4: Use a professional photo Strategy #5: Put your LI hyperlink in your email
signature
12
13All information is copyright © SixFigureStart® 2015
Q&A
13
14All information is copyright © SixFigureStart® 2015
Strategy #6
Your LI profile can market your strengths & abilities:
presentations (LI owns SlideShare) videos publications and volunteer experience
Take advantage of these! Post a presentation you’ve done or link to a blog you’ve written
14
15All information is copyright © SixFigureStart® 2015
Strategy #7
Joining Groups on LI is a shortcut to contacting more people
For many profiles (unless the person actively opts out) you can InMail them (LI email) if you are both members of the same group – you don’t have to know them directly
This enables you to expand your contacts faster
15
16All information is copyright © SixFigureStart® 2015
Strategy #8
Social Media = Research = Social Media
Join Groups and ask questions Meet people outside of your normal
circles/school and they will have different perspectives and information
Follow Companies on LI so you can see the profiles of people working there, hear about jobs, and hear about who comes and goes – if a new marketing person is starting, they may have an opening
16
17All information is copyright © SixFigureStart® 2015
Strategy #9
Be social media savvy!
It especially matters for marketing, technology, media/ entertainment, sales, but less so for accounting and finance
Don’t feel like you have to be on social all the time – but get updates for when people try to contact you
Just focus on a complete profile & get those updates!
18All information is copyright © SixFigureStart® 2015
Strategy #10
Find your next job on LI’s job board
Use LI’s advanced search feature to search for jobs by keywords, industry, location, company, experience level and more
Save searches to get alerted when new jobs open up
19All information is copyright © SixFigureStart® 2015
Let’s Review Strategies #6-10
Strategy #6: Market your strengths & abilities Strategy #7: Join Groups Strategy #8: Social Media = Research Strategy #9: Be social media savvy Strategy #10: Find your next job
19
20All information is copyright © SixFigureStart® 2015
Q&A
20
21All information is copyright © SixFigureStart® 2015
Ask SixFigureStart® Anything!
Q&A
22All information is copyright © SixFigureStart® 2015
Stay In Touch With SixFigureStart®
www.SixFigureStart.com
SixFigureStart® newsletter/ free Blog Talk Radio
SixFigureStart® blog
Twitter@SixFigureStart, LinkedIn, Facebook