An Integrated Strategic Communications Consultancy

about

employeeAbove 100 people

locationJakarta - Singapore

foundation1984

ownershipPT Fortune Indonesia Tbk (IDX: FORU)

revenueUSD 3.5 mio (2011)USD 9.8 mio (2012)

awards

2012 Southeast Asia Consultancy of The YearAsia Pacific SABRE Awards

2012 Southeast Asia PR Agency of The YearCAMPAIGN Asia Pacific Awards

leadership

Miranty Abidin is the pioneer of PR practitioners in Indonesia. Public Relations Association of Indonesia (PERHUMAS) conferred her the highest honorary membership title, Fellow Indonesia Public Relations (FIPR) in 2011. She was an editor-in-chief at an international publication prior to establishing Fortune PR in 1983. She's experienced in designing and leading various national and international campaign. She is an active twitter user at her handle: @mirantyabidin

Indira Abidin, is a communications specialist who is adept in 360 degree integrated strategic communications. She holds academic degree in Economics and Education and has years of working as a communicators. Her vast knowledge and experience has made her a featured speaker in many local and international conferences. She has established thought-leadership and influential position in regional communications industry. She is very digital savvy and tweets her mind out at @indiraabidin

President Director Managing Director

Fortune PR is a partner in Worldcom Public Relations Group, the world’s leading partnership of public relations firms. This partnership has positioned Fortune PR as an Indonesian company with international standard

formax

Fortune uses Formax 2.0 as the strategic planning tool to design every campaign.

Research Brand Strategy

Development Communication

Strategy Development

Corporate Identity

PR Strategy Corporate PR Marketing PR Crisis

Communications Litigation PR Financial PR Public Affairs Media Monitoring PR Training

IMC Strategy Advertising Brand Activation Event Management Event Marketing Exhibition Support Design &

Production

Digital Strategy Website

Development Social Media

Activation Mobile Activation

Social Marketing CSR

Communications Community

Relations

Management interview Market perception research Media perception research Daily, weekly, monthly media monitoring and

stock monitoring including analysis Support and manage the content of

information to stakeholders and media Media feeding Guerilla information to the market and media Management guidance writing Meeting with buy side and Sell side Monitoring of share composition of

shareholders Media gathering, press conference and press

release distribution Website maintenance Market management

Indonesian IT, Technology, Telecommunication and Consumer Electronic industry insight

Strategic Communication Planning for Technology Brand

Technology Media Engagement Technology Communities Engagement Technology Endorsers Engagement Technology Products/Services Marketing

Communication B2B Technology Marketing Communication

Public Affairs Healthcare FMCG

Government Relations Healthcare FMCG

Healthcare PR Marketing PR Integrated Marketing Communication Marketing Event

Activation Socialization program

Digital PR Retail Communication Sponsorship TV Program

Client showcase

portfolio

Headline! helps clients with creative PR strategy and

implementation, including executive PR training, media relations, media monitoring,

and crisis handling.

Tata Motors, the global automotive player, originally from India, aims to penetrate Indonesian market to tap into the terrific potential growth of sales of 2012

Fortune PR has conducted effective publicity and seamless execution of events ranging from Media Gathering, Corporate Communications, Media Relations and building their reputation, taking the momentum of IIMS 2012.

In every activity conducted, Fortune PR has ensured massive media participation and coverage from the media nationwide and overseas aligned with Tata Motors’ target audience.

Share of Voice

Share of Voice

Fortune PR successfully positioned Tata Motors, a new comer in Indonesia’s automotive industry, as the second highest company in terms of share of voice.

During Indonesia International Motor Show (IIMS) 2012 : Attendance : 140 Media Coverage : 150 Media Interview : Exclusively 87 times

at Tata Media Center

Mocca helps clients with brand experience through

integrated marketing communication strategy and implementation, including above the line and below

the line.

As the subsidiary of PT. Garuda Indonesia, Citilink needed to create a bold presence in Indoensian market, by: Gaining awareness on its brand

image. Providing better services to its

customer. Increasing the ancillary

revenues.Fortune PR managed all marketing communication projects for the brand to increase the seat load factors as well as its brand awareness.

| Advertising Campaign

New website design

| Advertising Campaign

Introducing the New Logo and Livery

| Advertising Campaign

Introducing New Routes

| Advertising Campaign

In-flight Meals Packaging

| Advertising Campaign

Corporate Calendar

| Activation CampaignLaunching Citilink Theme Song

| Activation Campaign

Corporate Events

| Public Relations Campaign

| Public Relations Campaign

| Result

SERVICE TO CARE Award 2012 by Mark Plus

| Result

The Best LCC of Year (ITTA) Award 2011 & 2012 – by Indonesia Tour & Travel Foundation

Verbrand helps clients with research-based brand strategy development,

positioning strategy, localization strategy,

including brand identity development and

communications strategy.

As Indonesia’s largest state-owned corporation in health insurance sector decreed to diversify service in Social Security, ASKES aimed to understand the stakeholders’ perception and sought renewal in brand strategy

Fortune PR developed :

Brand research in perception & reputation

Brand Strategy Development

Communications Strategy and Action Plan

Fortune PR’s research included:

Conducted research in 10 major Indonesian cities

Conducted brand strategy workshops with Askes BOD

Developed communication Action Plan

Conducted FGD in 6 major cities

RESULTS 5-year Brand Roadmap

5-year Corporate Brand Communications Strategy Roadmap

360 degree Askes communication action plan for 2012

DiBe is the digital arm of Fortune PR. It helps clients in website

development, social media campaign, and other interactive

solutions.

Fortune PR to create public awareness and public engagement that good sanitation plays an important role in life.

World Toilet Day is observed annually on 19 November since its inception in 2001. This international day of action aims to break the taboo around toilets and draw attention to the global sanitation challenge.

Logo development, Design, Tagline and Website Development & Maintenance

• More than 117,000 visitors in 6 months

• More than 1,700 signed petition from people in the world

Video Production

6,859 Facebook likes in 5 months

3,869 Twitter followers

Prodev is a social marketing and community engagement

specialist. It runs social marketing campaign, public

education, non-profit, development-related and

CSR campaign.

Indonesia Legal Wood campaign is an effort to assure the legality of its timber products, in line with the trend of major timber market globally. It aimed to avoid illegal logging by generating demands for legal timberFortune PR developed and implemented

communication campaign to manage: Reputation Relationship with key stakeholders Trust building

Media relations campaign Public Affairs campaign Event Management Advertising Brand Activation

In achieving the objectives set by the client, Fortune PR managed:

RESULTS Fortune PR succeeded

to establish the awareness level and reputation aimed at the beginning of the program

Fortune Technology provides expertise in technology industry,

focuses on helping clients in telecommunication,

technology, and electronics industry.

Fortune PR was appointed by Seagate to handle the communications for Indonesian market to:

Establish awareness and generate sales

Build reputation and support

Scope of works include: Developing and translating press information: Press Releases,

Media Advisories, and Reports. Conducting interview sessions between Seagate and

representative from the media, resulting in coverage and news articles

Seagate won the Digital Marketing Award 2012 in the internal and external hard disk drive categories from Marketing Magazine, one of the biggest business magazines in Indonesia.

Seagate won over 25% of the votes as the best and the most trust-worthy brand for the Indonesian customers.

RESULT

Fortune Healthcare & Consumer provided the expertise in Healthcare

and Consumer PR, focuses on helping clients in

health care, beauty, and consumers industry.

“TGIF - Think Green It’s Fun” campaign by Tupperware: Encouraged green lifestyle and empower women as green change agents Positioned “green” as “cool” and “fun” Stimulated children to build “green dreams” for their future

Fortune PR’s scope of work: Building “green experience” targeting women as green

change agents Building program credibility by working with Key

Opinion Leaders to convey the green message Engaging the target audience to Feel and Act Green

through the activation program

Empowered women as agents of change to endorse this program.

Engaged the target audience to Feel and Act Green

RESULT

High children, youth and public participation in the campaign Effective awareness about green lifestyle building Successfully position Tupperware as “a brand that cares” Total PR value of 3,741,341,250, ROI of 3,800%

Aku Anak Sehat – I am a Healthy Kid campaign: Collaborated with teachers to educate kids about healthy food, healthy lifestyle Educated parents to build healthy lifestyle at home Educated parents and kids about the importance of bringing healthy food to school

‘Aku Anak Sehat’ press conference

‘Aku Anak Sehat 2012’ Roadshow to 500 schools across Jakarta, Yogyakarta, Medan, Makassar

Effective education program to establish “healthy lifestyle” awareness and behaviour High appreciation toward Tupperware in various cities in Indonesia at 500 schools around Indonesia “ReBi” award (Rekor Bisnis Award) for Tupperware as the most consistent company in building green

lifestyle. Total PR value of Rp. 6,632,242,500, producing ROI of 2100%, 21 times generated in value from the

original budget of Rp. 99,418,000 used for the event in Jakarta and Yogyakarta alone.

RESULTS

Fortune Investor Relations & Finance provides

expertise in Investor Relations and Financial PR, focuses on helping clients in investor relations and

financial communications.

Fortune PR was appointed by Tower Bersama Group to manage the IPO Program Communications in 2010, including Media relations program, Telecommunications Expert and Advertisement.

Tower Bersama Group (TBIG) provides telecommunication infrastructure for placement telecommunication operator’s BTS across Indonesia, and also one of the largest independent telecommunication tower owner and operators in Indonesia and has been working with Fortune PR from 2009 – 2012

Fortune PR was appointed by Tower Bersama Group to manage the IPO Program Communications in 2010, including Media relations program, Telecommunications Expert and Advertisement.

Tower Bersama Group (TBIG) provides telecommunication infrastructure for placement telecommunication operator’s BTS across Indonesia, and also one of the largest independent telecommunication tower owner and operators in Indonesia and has been working with Fortune PR from 2009 – 2012

Publication

Media Visit

Listing Day & Public Expose

Fortune PR Singapore helps Singaporean

company to conduct communication campaign

in Indonesia or in Southeast Asia region, and

vice versa.

Singapore International Foundation (SIF) launched “Words on Wheels” (WoW), providing a mobile library for 15 schools in Bandung to foster development of reading habit and make reading together with friends as “fun” and “cool”.

Fortune PR developed and implemented communication campaign to: Manage a holistic publicity of SIF’s

mission and its activities in Indonesia. Cultivate a stronger awareness and

appreciation of Friend Singapore through the various proof points of SIF programs in Indonesia.

Media Coverage & Public Affair

Media Coverage & Public Affair

Media Coverage & Public Affair

Appreciation from all key stakeholders, Good partnership with Indonesian

government counterparts Successfully built the image of Singapore

as a friendly, caring neighbour PR Value : SGD 372,687.18 ROI : 2900% or 29X

| The Result

RESULT

PT Fortune Pramana RancangGedung Galaktika

Jl Harsono RM No 2Jakarta Selatan

Indonesia 12550

Phone: (+62) 21 7658506Fax: (+62) 21 7805498

Website: www.fortunepr.com

Your Contact Person: Oscar Prajnaphalla (+62 897 6102820)Email : oscar@fortunepr.com

Fortune PR Singapore Pte. LtdRegus Tampines JunctionLevel 9-02300 Tampines Avenue 5Singapore 529653

Phone: (+65) 6679 5633Fax: (+65) 6679 5601Website: sg.fortunepr.com