F O R T U N E F A V O U R S T H E B R A V E

FUTURETO boldly re-imagine thE ONE THAT is not afraid

ONETHAT LEADSFOLLOWS

RATHER THAN

TO BE A ONE SMARTTO BE ABRAVE ISBRAND

At BRAVE, we encourage our clients to think differently, to act as trailblazers – and support them through growth and change; helping them to navigate innovative pathways to success. We help them unlock opportunities, forge ahead of their competitors and creatively activate their brands.

Courage is at our core and we provide our clients with the tools to ensure that fortune really does favour the BRAVE.

OUR STORYBRAVE is an integrated brand agency focused on helping our clients realise their commercial goals. We do this by working with them to position their brands, acquire customers, drive revenue growth and deliver engagement.

We’re unique because we offer end-to-end brand and marketing services, from strategy through to activation, and have hand-picked our team of seasoned experts - who have all worked as both clients and external consultants - for their ability to provide insightful, imaginative and resultsoriented brand solutions that balance creativity and commerciality.

We’re highly regarded for our ability to help local brands globalise and global brands localise and have an in-depth understanding of the Middle East - gained through extensive time already spent in the region.

We are famous for providing our clients with the insights and tools to make BRAVE choices that push their brands to new limits - and drive strong commercial outcomes.

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OUR APPROACHFOUR STEPS TOWARDS BRAND BRAVERY

UNDERSTANDROBUST INSIGHT AND ANALYSIS

CREATE +ENGAGE

BOLD PLANNING, ACTIVATION AND

DISRUPTION

IMAGINEINSIGHT LED STRATEGIES

ASSESSSYSTEMATICLEARNING

COMMERCIALSUCCESS+ + + =

IMAGINEthe total universe of

possibilities from strategy through to activation to

help you realise your commercial goals and

stand out as unique in the eyes of your consumers

CREATE & ENGAGE Implement refined

strategies to the highest international standards using the most efficient methods and channels.

BRAVE BRAND CHARACTERISTICS

FACE THE TRUTH AND LOOK AT THINGS FROM ALL ANGLES

HAVE THE CONFIDENCE

TO BE CREATIVE

TAKE THE LEAP

KEEP ONBEING BRAVE

UNDERSTANDthe market,

your customers,your business

and your competitors.Then identify opportunities.

ASSESSMeasure,

optimise and report. Constantly.

THEBRAVEFOUNDERS

The BRAVE team is comprised of powerhouse marketers and brand and customer strategists who hold a wealth of in-house and external consulting experience – attained both in local and international markets.

We have worked across all major industry sectors – and have expertise in:

At BRAVE – our people are our greatest asset and each team member brings highly sought after skills that are waiting to be unlocked by your business to help you achieve your corporate and commercial goals. IN

TRO

Financial ServicesRetailProperty + Real EstateTelecommunicationsInfrastructureEntertainmentLuxury Goods

Airlines and AviationGovernmentEducationSports – Clubs, Federations + large scale sporting eventsTourismProfessional Services

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Sara is the founder and Managing Director of Deeks UK and Co-Founder of BRAVE in Dubai. She has over 20 years’ experience in marketing gained in senior and board level roles across a diverse range of industries.

As Senior Vice President, Global Marketing at Universal Pictures International Sara ran a worldwide team of 300 marketeers and was responsible for generating an annual revenue of $1.2 billion. She has also been Global Brand Strategy Director and Group Insight Director at Barclays.

This combination of P&L and functional experience has helped forge Sara’s unique and rigorous approach to generating marketing strategies. Sara is a big thinker. She specialises in translating commercial challenges into actionable plans that drive value creation. It’s not about pretty pictures, it’s about delivering results.

S ARA

SARA MARSHALLwww.linkedin.com/pub/sara-marshall/5/73a/57

THEBRAVEFOUNDERS

Award-winning marketer and leader, Flo has over 20 years experience in brand strategy, commercial marketing strategy, corporate communications, new market entries as well as investor and media relations - for blue chip brands in Europe, Asia Pacific and the Middle East.

Flo’s strengths are in developing disruptive brand strategies and driving brand awareness and consideration through differentiated marketing communications in order to support growth and revenue targets. Her focus on BRAVE conversation-starter campaigns (as opposed to monologues) has been key in order to develop differentiated and relevant messages to drive sticky and commercially strong relationships. Her media and investor relations skills ensure she can deliver a fully end to end integrated strategy, leveraging her extensive international track-record.

Flo has delivered successful global brand, marketing and new market entry programs for leading international organisations including Barclays Bank PLC (Dubai & London) , HSBC Bank (Sydney), Al Khaliji bank (Doha), Servcorp (Australia & Asia Pacific) and UBS Warburg (Paris).

Educated in France – where she was born, she is bilingual, holding dual French and Australian nationality.

FLO

FLO JANINae.linkedin.com/pub/flo-janin/9/90b/230

THEBRAVEFOUNDERS

Gina Petersen has always been one step ahead of the crowd and is famous for her creative flair and innovative approach to business challenges.

She has 15 years' experience managing global brands and sports marketing initiatives. She possesses a widely coveted mix of technical expertise, creativity and commercial acumen and has a proven track record delivering global trans-media brand campaigns - leveraging budgets of up to 50 million USD. She is an expert in designing high impact brand strategies that appeal to diverse market segments and provide brands with a unique and penetrating voice in cluttered marketplaces. 

She consistently performs under pressure and has led teams in the GCC, Spain and Australia to deliver landmark projects including the launch of two retail banks (global and greenfield) where she designed innovative brand and product strategies tailored to influence and connect with a mix of high net worth and mass-market segments. She was also a key member of Qatar’s successful FIFA World Cup bid team. Before co-founding BRAVE, Gina managed the global partnership between FC Barcelona and Qatar Foundation. 

Gina has worked in house for: HSBC, Barclays, GE, Al Khaliji, Qatar 2022 Bid Committee, Qatar Foundation/FC Barcelona.G I

NAGINA PETERSEN

au.linkedin.com/pub/gina-petersen/11/703/701

THEBRAVEFOUNDERS

BRAVESERVICESBRAVE has an experienced in-house management team with over 50 years of brand, marketing and reputational experience. We also leverage a handful of world-class preferred local and international partners - with whom we have longstanding relationships - to deliver specialist production services.

BRAND + MARKETING STRATEGY

Brand strategy development from insight through to implementationMarketing strategy development from insight through to implementationCSR strategy development from insight through to implementationCustomer insights and customer journey mappingCorporate culture management and internal brand engagementIn depth customer and market researchStrategic planning workshops and facilitated company deep divesBrand and product launches

WHA

T W

E DO MEDIA + COMMUNICATIONS STRATEGY

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Crisis management and communications strategyExecutive profile managementMedia trainingInvestor RelationsMedia management and outreachMedia writing including press releases, executive communication and speechwritingSocial media strategy

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BRAVESERVICESBRAVE has an experienced in-house management team with over 50 years of brand, marketing and reputational experience. We also leverage a handful of world-class preferred local and international partners - with whom we have longstanding relationships - to deliver specialist production services.

SPONSORSHIP + EVENTS

Sponsorship and ambassador negotiation and evaluationEvent management and conceptualisationSocial amplification including film productionSponsorship activation strategy and implementationIntegration strategies for business and sponsorshipExhibition and conference production

WHA

T W

E DO DESIGN + CREATIVE ACTIVATION

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Brand identity (new + established)Digital set up and optimisation Production managementDesign and creative developmentCreative strategy and advertisingFilm and animationMedia buying strategy and planning

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BRAVESERVICESBRAVE has an experienced in-house management team with over 50 years of brand, marketing and reputational experience. We also leverage a handful of world-class preferred local and international partners - with whom we have longstanding relationships - to deliver specialist production services.

NEW MARKET ENTRY

Opportunity assessment and launch planningStrategic planningTalent selectionAlliance/Distribution network selection and negotiationProject managementOutsourced marketing + communications functionMarket research

WHA

T W

E DO DISRUPTION

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Innovation workshopsEnd-to-end ideation, production and implementationBlue sky creative thinkingStep change management

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OUR

WO R

K

BRAVECLIENTS

Q2022

KEY

PROJ

ECTS BARCLAYs

RETAIL

Q2022

FIFABEACH SOCCER

ORANGE UK

AL KHALIJI

HSBC

OURWORK

MARKETING STRATEGYAND E2E ACTIVATION

NEW MARKET ENTRY,BRAND STRATEGY AND

IMPLEMENTATION

NEW MARKET ENTRYAND BRAND STRATEGY

BRAND STRATEGY +INSIGHTS PROJECT

EVENT MANAGEMENT + SPONSORSHIP

AWARD WINNINGCREDIT CARD LAUNCH

Visit the “OUR WORK” section of the BRAVE website at www.brave-agency.com to view our projects in greater detail.

GET IN TOUCH

Dubai Office: Building 4, Office 212Dubai Media CityDubai – United Arab EmiratesPhone: +971 4551 9212

www.facebook.com/bravedxb

@brave971

BRAVE Integrated Brand Agency

plus.google.com/u/0/100225511842078700762

www.brave-agency.com

We’d love to partner with you and your business to help you develop BOLD and DISRUPTIVE solutions to reach your commercial goals.

We’ll provide you with the strategies and tactics required to help you charter new territories - and build the brightest, BRAVEST future for your brand.

brave@brave-agency.com

THANK YOU SHUKRAN