10 Marketing Hacks to Deliver Work On-Time, Every Time

Presenters

Jess Ostroff Managing Editor

Convince and Convert

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Nick Scholz Solutions Marketing

Manager Workfront

Presenters

Set goals and determine how you’ll measure success

Tip #1

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Measurement is crucial

Was this project successful? • Assess projects

•  Identify bottlenecks

•  INCREASE success!

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Was this meeting productive?

Use Creative Briefs (and start with goals, not tactics)

Tip #2

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Tale as old as time…

First Draft

TONS of revisions

Start Over

Who, What, Why, When, and Where

Get your whole team on board

Tip #3

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Planning is sexy… Don’t do it alone!

When it comes to planning, going stag doesn’t work!

Gather the stakeholders and compare:

•  Projects •  Deadlines

•  Conflicts

•  Blockers

Take a tool inventory and eliminate excess tools

Tip #4

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Too Many Tools is Just as Bad as Too Few

• Create Information Silos • Break and Complicate Workflows • Muddle Communication • Stifle Creativity and Productivity

6-10+ Tools

Assign a captain

Tip #5

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Your “Eye in the Sky” can see:

Visibility Priorities Workloads

• Traffic Managers = Gatekeepers • Could double as project manager

Templatize, templatize, templatize!

Tip #6

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“I’m busy getting work done! How do I justify the time to templatize?”

Templates are a lot like George Lucas’ relationship to Star Wars: "They’re not as great when the creator is the only one using them.

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Adopt agile marketing practices

Tip #7

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AGILE MARKETING?

• 80% of marketing leaders said that adopting Agile Marketing practices led to an enhanced prioritization of things that matter.

[PERCENTA

• 93% of marketing leaders said adopting Agile helped them improve speed to market (ideas, products, or campaigns).

[PERCENTA

Work in sprints

Tip #8

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Layout Banner and Submit for Approval!

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Focus and Visibility • Create a timeline

Create Booth Plan!

Project Manager

Content Team

Creative Services

Write Copy for Banner!

Create Email

Campaign!

Stop wasting time on the wrong work

Tip #9

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The High Cost of Email

Refocusing after checking email can take up to 15 minutes

"Check 1-2 times per day, if possible"

BLOCK TIME FOR WORK

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Communicate every step of the way

Tip #10

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Communication is

Solid communication is the best defense against good projects going bad.

Celebrate your wins and help your team enjoy work again.

Bonus Tip

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Recognize Great Work

• Reduce Attrition Rates •  Increase Employee Engagement

• Encourage Creativity

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In Review:

Bonus Tip

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1.  Set Goals and Measure Success

2.  Use Creative Briefs

3.  Get Your Whole Team on Board

4.  Take a Tool Inventory and Eliminate Excess

5.  Assign a Captain

6.  Templatize, Templatize, Templatize

7.  Adopt Agile Marketing Practices

8.  Work in Sprints

9.  Stop Wasting Time on the Wrong Work

10. Communicate Every Step of The Way

See all these tips and 10 more in our guide:http://bit.ly/20TipsOnTimeDelivery

Hungry for More?

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