Agile marketing: how to become agile and deliver marketing success
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Transcript of Agile marketing: how to become agile and deliver marketing success
Agile marketing will:
Agile Marketing Manifesto
Lean Agile Marketing: How to Become Agile and Deliver Marketing Succes?
Adaptive marketing plan over rigid 12 months plan
Individual interactions over process and
technological tools
Customer collaboration over highest paid person's opinion
Embrace di�erent frameworks in the context of your marketing team
Employee autonomy over command-control
leadership style
KanbanTO-DO DOING DONE APPROVED
Improve customer feedback loop for e�ective
planning
Reduce departmental silos
Increaseteam development through improved
collaboration
Help create adaptive
marketing plans
Poster designed by: Antonija Saricwww.instagram.com/antoniagalasaric/
ANALITYCS
CUSTOMEREXPERIENCE
Customer feedback loop
Scrum