10 Marketing Hacks to Deliver Work On-Time, Every...

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10 Marketing Hacks to Deliver Work On-Time, Every Time

Transcript of 10 Marketing Hacks to Deliver Work On-Time, Every...

Page 1: 10 Marketing Hacks to Deliver Work On-Time, Every …lp.workfront.com/rs/758-USO-349/images/10-10_Webinar_10...AGILE MARKETING? • 80% of marketing leaders said that adopting Agile

10 Marketing Hacks to Deliver Work On-Time, Every Time

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Presenters

Jess Ostroff Managing Editor

Convince and Convert

2!

Nick Scholz Solutions Marketing

Manager Workfront

Presenters

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Set goals and determine how you’ll measure success

Tip #1

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Measurement is crucial

Was this project successful? • Assess projects

•  Identify bottlenecks

•  INCREASE success!

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Was this meeting productive?

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Use Creative Briefs (and start with goals, not tactics)

Tip #2

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Tale as old as time…

First Draft

TONS of revisions

Start Over

Who, What, Why, When, and Where

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Get your whole team on board

Tip #3

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Planning is sexy… Don’t do it alone!

When it comes to planning, going stag doesn’t work!

Gather the stakeholders and compare:

•  Projects •  Deadlines

•  Conflicts

•  Blockers

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Take a tool inventory and eliminate excess tools

Tip #4

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Too Many Tools is Just as Bad as Too Few

• Create Information Silos • Break and Complicate Workflows • Muddle Communication • Stifle Creativity and Productivity

6-10+ Tools

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Assign a captain

Tip #5

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Your “Eye in the Sky” can see:

Visibility Priorities Workloads

• Traffic Managers = Gatekeepers • Could double as project manager

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Templatize, templatize, templatize!

Tip #6

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“I’m busy getting work done! How do I justify the time to templatize?”

Templates are a lot like George Lucas’ relationship to Star Wars: "They’re not as great when the creator is the only one using them.

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Adopt agile marketing practices

Tip #7

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AGILE MARKETING?

• 80% of marketing leaders said that adopting Agile Marketing practices led to an enhanced prioritization of things that matter.

[PERCENTA

• 93% of marketing leaders said adopting Agile helped them improve speed to market (ideas, products, or campaigns).

[PERCENTA

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Work in sprints

Tip #8

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Layout Banner and Submit for Approval!

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Focus and Visibility • Create a timeline

Create Booth Plan!

Project Manager

Content Team

Creative Services

Write Copy for Banner!

Create Email

Campaign!

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Stop wasting time on the wrong work

Tip #9

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The High Cost of Email

Refocusing after checking email can take up to 15 minutes

"Check 1-2 times per day, if possible"

BLOCK TIME FOR WORK

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Communicate every step of the way

Tip #10

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Communication is

Solid communication is the best defense against good projects going bad.

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Celebrate your wins and help your team enjoy work again.

Bonus Tip

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Recognize Great Work

• Reduce Attrition Rates •  Increase Employee Engagement

• Encourage Creativity

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In Review:

Bonus Tip

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1.  Set Goals and Measure Success

2.  Use Creative Briefs

3.  Get Your Whole Team on Board

4.  Take a Tool Inventory and Eliminate Excess

5.  Assign a Captain

6.  Templatize, Templatize, Templatize

7.  Adopt Agile Marketing Practices

8.  Work in Sprints

9.  Stop Wasting Time on the Wrong Work

10. Communicate Every Step of The Way

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See all these tips and 10 more in our guide:http://bit.ly/20TipsOnTimeDelivery

Hungry for More?

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