Post on 25-Jun-2015
description
10 Books Every Marketing Professional Should Read
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Successfully connecting with your target audience can be tricky. You have to figure out what makes them tick.
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There are some amazing books that
have been written that teach us how to
strategize the perfect marketing campaign
and effectively connect with your
target audience.
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“Make the customer the hero of your story”
Ann Handley
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“Content Rules” provides an excellent how-to resource for creating a content strategy and developing content people care about. This book specifically talks about the benefit of
creating goals for your content strategy.
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“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom
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In “Buyology,” Martin Lindstrom reveals the results of his three-year neuro-marketing study. This book gives
great insight into what actual ads, brands and messages influence us to buy.
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“Making things more observable makes them easier to imitate, which makes them more likely to become popular.”
Jonah Berger
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This book studies why certain products or ideas become popular, and what makes certain content go
viral. Additionally, Jonah Berger provides us with concepts that we as marketers can use to craft
contagious content.
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“Be relevant by doing interesting things that people want to share, like and comment on.”
Jeffrey Rohrs
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Rohrs goes into great detail regarding the idea of actually developing your online audience as a company asset.
Instead of using your marketing to only sell to your audience in the short term, you can use it to grow the size of your
audience.
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“Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
Jay Conrad Levinson
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Published in 1983, “Guerrilla Marketing” is a guide for how small businesses can grow their market share without investing too much money. This book discusses how
podcasting, social media and marketing automation can fit into your overall marketing campaign.
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“When content marketing is leveraged well – it is a differentiated approach that is infused and well integrated into the broader practice of marketing and communications.”
Robert Rose
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If you’re looking for an overview of how to develop a content marketing strategy, this book it is. “Managing Content
Marketing” discusses how to determine the right marketing channels to use, how to create a workflow to organize your company for content marketing, and integrate it with your
overall marketing plan.
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“Marketing is a contest for people’s attention”
Seth Godin
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This book by Seth Godin really is the one that began the digital marketing fad; and this book still continues to be incredibly
influential in the strategic planning of connecting with a digital audience.
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“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
Robert Cialdini
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This classic marketing book discusses the elements involved in the art of persuasion in addition to analyzing what causes a prospect to say “yes” or “no to a product or service that you
offer.
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“Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe... Find your niche, and then go even more niche."
Joe Pulizzi
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Are you looking to develop engaging content? Joe Pulizzi explains how a company can cut through the noise that’s
populating the web and connect with their target audience.
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“Companies must tell their stories and spread their ideas online, at the precise moment that potential buyers are searching for answers.”
David Meerman Scott
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David Scott provides us with the latest trends in marketing and PR, in addition to supplying us with an overview of the new tools and
techniques that companies can use to communicate with buyers directly.
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Want to learn more marketing tips and tricks? Click here.
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tephanie@ndashmarketing.com
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