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Leveraging social networking in your business marketing

Leveraging social networking in your business marketing

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So, do you like to market?So, do you like to market?

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Difference between marketing & sales?Difference between marketing & sales?

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Not everyoneneeds to market

Not everyoneneeds to market

• those that want to stay below the radar• my nephew the asphalt specialty guy

• those who are in demand• community colleges

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But most of usDO NEED to market!

But most of usDO NEED to market!

• lots of competition

• need to “add value” to perceived commodity

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So what is the goal ofsocial media marketing?

So what is the goal ofsocial media marketing?• Raise awareness of you and your services • Establish yourself as a “go-to” person

• Drive traffic to your website

• Raise awareness of you and your services • Establish yourself as a “go-to” person

• Drive traffic to your website

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So what is the goal ofsocial media marketing?

So what is the goal ofsocial media marketing?• Raise awareness of you and your services • Establish yourself as a “go-to” person

• Drive traffic to your website

• Raise awareness of you and your services • Establish yourself as a “go-to” person

• Drive traffic to your website

• If direct sales $$ come from it, great, but that’s not the final determiner of success of soc media

• If direct sales $$ come from it, great, but that’s not the final determiner of success of soc media

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So, do you like to market?So, do you like to market?

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www.ActionPlan.comwww.ActionPlan.com

www.AskTheHeadhunter.com

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• “It’s not about me, it’s about you.”

• “You just gotta have fun.”

• “It’s not about me, it’s about you.”

• “You just gotta have fun.”

Common ThemesCommon Themes

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Ways of Marketing:• referrals• phone calls• networking events• mailings (newsletters, postcards, brochures, etc.)• e-mails• website• blogs• e-zines• social media

Ways of Marketing:• referrals• phone calls• networking events• mailings (newsletters, postcards, brochures, etc.)• e-mails• website• blogs• e-zines• social media

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Ways of Marketing:• referrals• phone calls

• networking events• mailings (newsletters, postcards, brochures, etc.)

• e-mails• website• blogs• e-zines• social media

Ways of Marketing:• referrals• phone calls

• networking events• mailings (newsletters, postcards, brochures, etc.)

• e-mails• website• blogs• e-zines• social media

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Ways of Marketing:• referrals• phone calls

• networking events• mailings (newsletters, postcards, brochures, etc.)

• e-mails• website (this is goal!)• blogs• e-zines• social media

Ways of Marketing:• referrals• phone calls

• networking events• mailings (newsletters, postcards, brochures, etc.)

• e-mails• website (this is goal!)• blogs• e-zines• social media

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Ways of Marketing:• referrals• phone calls

• networking events• mailings (newsletters, postcards, brochures, etc.)

• e-mails• website (this is goal!)• blogs (the engine!)• e-zines• social media

Ways of Marketing:• referrals• phone calls

• networking events• mailings (newsletters, postcards, brochures, etc.)

• e-mails• website (this is goal!)• blogs (the engine!)• e-zines• social media

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Striving for the “Holy Grail” of Website:• SEO (search engine optimization) the “Bot” or “Spider”

• key words

• overall traffic

• robust site

• frequency of new content

• links from other sites

Striving for the “Holy Grail” of Website:• SEO (search engine optimization) the “Bot” or “Spider”

• key words

• overall traffic

• robust site

• frequency of new content

• links from other sites

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A little history . . .A little history . . .

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A little history . . .

Once upon a time,There was a new sales guy,

Whose company had a website . . .

A little history . . .

Once upon a time,There was a new sales guy,

Whose company had a website . . .

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And a very nice website it was,But the new sales guy

Needed to move fast, and grow fast. What to do?

And a very nice website it was,But the new sales guy

Needed to move fast, and grow fast. What to do?

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Initial Thoughts: • Make a low-cost yet effective e-mail campaign that was sustainable • Decide what to “give away” besides a discount

• Info? • But could I compete with e-newsletters?

• Humor & Quirkiness!

Initial Thoughts: • Make a low-cost yet effective e-mail campaign that was sustainable • Decide what to “give away” besides a discount

• Info? • But could I compete with e-newsletters?

• Humor & Quirkiness!

21“Mindy Mail”

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Then I wanted to go to the next step . . .make my own website

Then I wanted to go to the next step . . .make my own website

• “added value” resource • follow:

• “It’s not about me . . .”• “It’s gotta be fun”

• “added value” resource • follow:

• “It’s not about me . . .”• “It’s gotta be fun”

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www.reflectiondigital.comwww.reflectiondigital.com

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David Ryan’s Social Media Marketing ProcessDavid Ryan’s Social Media Marketing Process

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THE BLOG IS THE ENGINE!THE BLOG IS THE ENGINE!

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THE BLOG IS THE ENGINE!THE BLOG IS THE ENGINE!

What to write about?• What are clients asking?• Tech updates• Marketing thoughts• If not an expert, be a reporter • Promo clients• Get others to be contributors• Observations

What to write about?• What are clients asking?• Tech updates• Marketing thoughts• If not an expert, be a reporter • Promo clients• Get others to be contributors• Observations

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Early e-zinesEarly e-zines

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Current e-zineCurrent e-zine

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(notice transformation of Mindy Mail)

(notice transformation of Mindy Mail)

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David Ryan’s Social Media Marketing ProcessDavid Ryan’s Social Media Marketing Process

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TweetDeck

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David Ryan’s Social Media Marketing ProcessDavid Ryan’s Social Media Marketing Process

Now, some supplementary activities . . .Now, some supplementary activities . . .

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But what if you don’t have a website?But what if you don’t have a website?

X ger

mail

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Networking Events & Follow-upNetworking Events & Follow-up

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SocMedia Tools I’m still checking out . . . SocMedia Tools I’m still checking out . . .

YouTubeYouTube

Facebook or MySpaceNOTNOT

PodcastsPodcasts

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valerie@videolabs.netvalerie@videolabs.net

www.videolabs.net

David Ryandryan@videolabs.netdryan@videolabs.net

Valerie Yoscak