Leveraging Social Networking Sites for Job Opportunities

Leveraging Social Networking Sites for Job Opportunities

Social Media Workshop

atLingaya’s University, Faridabad, Haryana

February 16,2012

#SMWL12

Presented by

Praveen K Panjiar Digital Media Evangelist

WITS ZEN.COMA Blog for Web, Internet, Technology and Social

Intelligence

Social Recruiting Overview

Source: Infographic: Jobvite Social Recruiting Survey 2011

Findings: Jobvite Social Recruiting Survey 2011

-Social recruiting continues rapid growth among U.S. companies.

-89% of companies planning to recruit through social media this year, up from 83% in 2010.

-64% of survey respondents have hired through social networks in 2011, vs. 58% in 2010.

-55% will increase their budgets for social recruiting and 30% for referrals, while only 16% will spend more on job boards.

Social Recruiting Overview

Source: 2012 Bullhorn Reach Social Recruiting Activity Report

• So, social network recruiting has become a mainstream channel for employers who need access to talent.

• Social network recruiting refers to recruitment through sorting out candidates who actively participate in various social networking sites including LinkedIn, Facebook and Twitter.

Are you prepared for companies and recruiters to find you on all these social media sites?

Sex and Cash Theory of Hugh McLeod

The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills.

Sex and Cash Methodology for Job Search

Lot many jobs are there; Lot many ways are there of getting jobs.

The Cash Methodology: Make your profile on Job portals; look for jobs, send out customized covering letter with your resume

Chances are 80% that you can land up with a job

The Sex Methodology: Use social media creatively to land up with better job prospects.

It’s Balancing act you need to find better job prospects with the use of social media platforms.

Create Online Profiles and Build a Brand

Sites Where You Should Have an Online Profile

LinkedIn

LinkedIn is the professional networking site where everyone should have a profile. one of the best places online to find a job

Facebook

Here is best way to use Facebook when you're job searching.

Twitter

A presence on Twitter isn't absolutely necessary, but it can help with your job search and there are employers using it to source candidates.

How to Use LinkedIn for Job Search

• Complete your Profile

• Ensure your profile is complete and up-to-date. • Users with complete profiles are 40 times more likely to receive

opportunities through LinkedIn!

• Add a Compelling Headline

• Include a Photo

• Professional Summary

• Include Keywords and Skills

How to Use LinkedIn for Job Search

• Your Public Profile

• Grow Your Network

• Join Niche Groups

• Answer Questions

• Get the word out

• Find out people with similar profile

• Get Recommendations

• Build your network before you need it

LinkedIn Signal: new way to consume information

• Filter: Browse only relevant status updates from your stream

• Search for keywords, topics or people across the stream

• Get an auto updated real-time stream with rich content

• Find the hottest trending links across any relevant topics

• Save real time searches

• Facebook Search; Use it as a job search tool

• Narrow it down to people, pages, groups, link, etc

How to Use Facebook for Job Search

To find links that contain the word “marketing” simply click on “posts by friends” or “posts by everyone” on the left.

Also find links to blog posts or job openings

• Facebook has many groups and pages for career minded individuals as well as recruiters.

• Make sure to be an active user in these groups because when a job opportunity becomes available

• Facebook Applications: Visit the Facebook Application Directory and search using "job search" "career" or "jobs" as keywords.

• BranchOut• Easy CV• Business Cards• Indeed – Job Search• CareerBuilder• Hire My Friend

Facebook Pages and Groups

Facebook Marketplace: Shows listings such as for jobs, sale items ,housing, etc.

• Clean up digital dirt before you begin your job search

• Consider creating your own professional group

• Be selective about whom you accept as friends

• If you're still employed, don't mention your job search

Points to remember for Jobseekers on Facebook

• Set up your account

• Use your personal e-mail address for your account

• Use your real name for your account

• Complete your “More Info URL” by linking to your preferred bio destination

• Create a branded “One Line Bio” and make it recruiter-friendly

• Standard professionally-looking background design

• Keep your tweets public

• Keep tweets professional and favorable to anyone

How to Use Twitter for Job Search

• Invest daily time in tweeting

• Participate in chats using hashtags to get advice and be noticed

• Mingle by attending Tweetups

• Find Relevant Twitter Lists to Follow: Listorious as the best way to find relevant Twitter Lists to follow

• Follow the companies that interest you and get a feel for their culture

• Follow target company employees, recruiters, and industry leaders

• Follow Twitter accounts that post job openings

• Follow conferences and events related to your field


• Check out Twitter job search engines

• Use Twitter’s advanced search for accurate job hunting

• TwitterJobSearch*

• TweetMyJobs*

• Advanced Twitter Search*

• Make the most out of hashtags for job searches


Summing Up• Social media tools aren't an alternative to real life, they are part of it

• Don't expect a quick ROI from your social media efforts

• Take action, be consistent, and you’ll soon be exploring a wealth of new

• professional networking opportunities

• Stay Hungry, Stay Foolish

-A blog to bring the Web, Internet, Technology and Social innovations and innovative news to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors, eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship.

-The man behind emulating the concept of information hub is Praveen Panjiar. And the major catalyst to drive the initiative is IIFT, New Delhi, which honed his skill in “International Business”, driving his dreams towards implementation and execution of some of his constantly flowing ideas.

-Primarily a learner, who practices and works towards taking the learning curve southward, and eventually influences the community based on the learning acquired with varied experience right from IT services to business and finance to education.

-Started off as a practitioner in media, challenged his capabilities and delved into the field of IT services, encompassing content creation to marketing communication, online marketing, social media/social commerce, web strategy, to business development.

About WITS ZEN

Thank You!

Praveen PanjiarT-91-9910048865

Email: [email protected]: http://www.witszen.com

Twitter: @witszenLinkedin: http://in.linkedin.com/in/praveenpanjiar

Facebook: http://www.facebook.com/witszenSlideshare: http://www.slideshare.net/witszen

Leveraging Social Networking Sites for Job Opportunities

Technology

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