Bob Vines Washakie County Victim/Witness

Coordinator

Editor Northern Wyoming

Daily News 2003-2015

What are you going to get out of this?

• A deeper understanding of what makes a journalist tick.

• Tips on writing press releases, providing comment, simple ways to promote your program.

• You will prepare for an interview based on your personal “elevator speech.”

• Ways you can talk about a case when you can’t really “talk” about it.

If talented writers honestly thought the world didn’t need to be changed, they’d take jobs in *advertising that are half as difficult and three times as lucrative.

* public relations

Journalists aren’t trying to tell you their version of what is right and wrong, because anyone who has been a reporter for five years forgets how to tell the difference.

(did something fry their noodle?)

sound familiar?

ELEVATOR SPEECH

The biggest influence on the content of most news stories is simply who calls back first.

If I have learned anything from working in journalism, it’s that people who read newspapers apparently can’t read newspapers.

THEN NOW

Instead of “NO COMMENT”

Bob Vines Washakie County Victim/Witness

Coordinator

Editor Northern Wyoming

Daily News 2003-2015