Post on 03-Jan-2016
" Let's Get Fresh!"
Daisy's Taco Catering
" Let's Get Fresh!"
Agenda
Market AnalysisCompetitive AnalysisVenture AnalysisConclusion & RecommendationsDevelopment StrategyFinancial Data
" Let's Get Fresh!"
Market Summary
Catering is the Star of the Food Service Industry
Overall Catering Sales Top $14 billion.Social Catering Sales at $ 5.3 billion with a
7% growth rate. Social Catering Business Grew 43.5%
during last 5 year U.S. Census.
" Let's Get Fresh!"
Market Summary: Brown is the New Green• The U.S. has the 4th largest Latino population in the world.
• Latino buying power growing 8.7% annually, non-Latino buying power growing only 4.8%
" Let's Get Fresh!"
Competitive Analysis:
Competitor Description Basis of CompetitionBarriers to EntryDegree Of RivalryControl over Prices, Costs and ChannelsMarket Domination
" Let's Get Fresh!"
Competitive Matrix Chart
Daisy’s Taco Catering
Centerplate/Taste Catering
Restaurant Self-Catering
Taste Excellent Excellent Good Fair
Price Low $5/person High $20-$30/Person
Mid Low
Convenience High High High Low
Availability High Mid Mid High
Product/Service Tacos High Class Food Place/Food Home cooked food
Production Quality High High Mid Fair
Unique Features Super Fresh Eye Catching N/A Custom
Marketing/Advertising Word-of-Mouth/Website/
Online Website Website-Paper Ads Word-of-mouth
Business Cards
Geographic Location Southern California International(Centerplate)/
California (Taste)
Los Angeles Area Los Angeles Area
Market Share Small Small Mid Micro
Strengths/Weaknesses Cheap & Convenient/Not too fancy
Eye Catching/ Expensive-not fresh
Convenient/Set location
Cheap/Takes away time from event
" Let's Get Fresh!"
The Daisy’s Taco Catering Business Concept
What it looks like- What is Taco Catering? Unique benefits-
Fresh- Food is prepared at event.
Personal- Each entrée is custom made.
Easy- No menu planning.
Inexpensive- Costs less than dining out.
" Let's Get Fresh!"
Target Market & Opportunity
Primary Target Audience- LatinosSecondary Target Audience- Adventurous
‘Foodies’ Tertiary Target Audience- Corporate
_____________________________________
Opportunity, Need and the Customers Point of Pain
" Let's Get Fresh!"
Conclusion
Customer Survey: majority of Hispanics interviewed have heard and hired a taco cater
80% enjoyed the service as the majority of interviewee said they will like to hire a taco cater in the future
Like the convenience of the service Our call reports gave us more insights of our
business
" Let's Get Fresh!"
Recommendations
Development Key MilestonesOngoing Development Proprietary Position
" Let's Get Fresh!"
Development Strategy
Location: Southern CaliforniaDowntown Locations No Inventory StrategyLimited Menu: 3 meats + secret salsaFirst Year: 10 carts/30 employeesSecond Year: product mixThird Year: Northern/Southern CA area
" Let's Get Fresh!"
Development Strategy
”On Going Development”– Customer Surveys – Geographic Expansion – Product Expansion
“Proprietary Position”– Secret Sauce– Consistent Recipes – Unique operating methods
" Let's Get Fresh!"
Financials
Assumptions Line of equity $50,000 1920 events per year $500 per event 4 Parties per taco cart Employees paid $50
per event
Balance sheet key Numbers
C/A=$108,000LT/A=$40,500C/L= 98,500LT/L=$50,000
" Let's Get Fresh!"
Operations Flow
36 Days
Customer Order &Deposit
Received
BillCustomers
Pay Supplies
Perform Catering Service
Receive Order And
Prep Supplies
PlaceProduce And Meat
Order
Collect Money
" Let's Get Fresh!"
Overall Conclusion
Yes It Is A Feasible Plan!