" Let's Get Fresh!"

Daisy's Taco Catering

" Let's Get Fresh!"

Agenda

Market AnalysisCompetitive AnalysisVenture AnalysisConclusion & RecommendationsDevelopment StrategyFinancial Data

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Market Summary

Catering is the Star of the Food Service Industry

Overall Catering Sales Top $14 billion.Social Catering Sales at $ 5.3 billion with a

7% growth rate. Social Catering Business Grew 43.5%

during last 5 year U.S. Census.

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Market Summary: Brown is the New Green• The U.S. has the 4th largest Latino population in the world.

• Latino buying power growing 8.7% annually, non-Latino buying power growing only 4.8%

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Competitive Analysis:

Competitor Description Basis of CompetitionBarriers to EntryDegree Of RivalryControl over Prices, Costs and ChannelsMarket Domination

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 Competitive Matrix Chart

Daisy’s Taco Catering

Centerplate/Taste Catering

Restaurant Self-Catering

Taste Excellent Excellent Good Fair

Price Low $5/person High $20-$30/Person

Mid Low

Convenience High High High Low

Availability High Mid Mid High

Product/Service Tacos High Class Food Place/Food Home cooked food

Production Quality High High Mid Fair

Unique Features Super Fresh Eye Catching N/A Custom

Marketing/Advertising Word-of-Mouth/Website/

Online Website Website-Paper Ads Word-of-mouth

Business Cards

Geographic Location Southern California International(Centerplate)/

California (Taste)

Los Angeles Area Los Angeles Area

Market Share Small Small Mid Micro

Strengths/Weaknesses Cheap & Convenient/Not too fancy

Eye Catching/ Expensive-not fresh

Convenient/Set location

Cheap/Takes away time from event

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The Daisy’s Taco Catering Business Concept

What it looks like- What is Taco Catering? Unique benefits-

Fresh- Food is prepared at event.

Personal- Each entrée is custom made.

Easy- No menu planning.

Inexpensive- Costs less than dining out.

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Target Market & Opportunity

Primary Target Audience- LatinosSecondary Target Audience- Adventurous

‘Foodies’ Tertiary Target Audience- Corporate

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Opportunity, Need and the Customers Point of Pain

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Conclusion

Customer Survey: majority of Hispanics interviewed have heard and hired a taco cater

80% enjoyed the service as the majority of interviewee said they will like to hire a taco cater in the future

Like the convenience of the service Our call reports gave us more insights of our

business

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Recommendations

Development Key MilestonesOngoing Development Proprietary Position

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Development Strategy

Location: Southern CaliforniaDowntown Locations No Inventory StrategyLimited Menu: 3 meats + secret salsaFirst Year: 10 carts/30 employeesSecond Year: product mixThird Year: Northern/Southern CA area

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Development Strategy

”On Going Development”– Customer Surveys – Geographic Expansion – Product Expansion

“Proprietary Position”– Secret Sauce– Consistent Recipes – Unique operating methods

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Financials

Assumptions Line of equity $50,000 1920 events per year $500 per event 4 Parties per taco cart Employees paid $50

per event

Balance sheet key Numbers

C/A=$108,000LT/A=$40,500C/L= 98,500LT/L=$50,000

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Operations Flow

36 Days

Customer Order &Deposit

Received

BillCustomers

Pay Supplies

Perform Catering Service

Receive Order And

Prep Supplies

PlaceProduce And Meat

Order

Collect Money

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Overall Conclusion

Yes It Is A Feasible Plan!