Post on 10-Oct-2020
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42%
75%
33% 52%
54%
80%
50% 78%
“You can refuse a drink if it’s
offered, most of your sisters
think it’s okay.”
“The majority (78%) of
fraternity men have not
damaged property because of
drinking alcohol.”
WSU Greek students N=3,704
Descriptive
(Norms embedded in
narrative content)
Fraternity
n=645
Sorority
n=610
Injunctive
(Norms embedded in
narrative content)
Fraternity
n=655
Sorority
n=579
Control
(General entertainment content only)
Fraternity
n=643
Sorority
n=573
*Participants were randomized by their Greek house to prevent contamination of experimental groups
Norms survey
Pre-test
Stimuli
• Injunctive
• Descriptive
• Control
Post-test
Delayed Post-test
Establish
Behavioral
Norms /
Misconceptions
Measure
Behavior
Baselines
Exposure to
Normative
Content
Measure
Behavior
Change
Measure
Delayed
Effects
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