rebeccacooneycom.files.wordpress.com · G R E E l

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Transcript of rebeccacooneycom.files.wordpress.com · G R E E l

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42%

75%

33% 52%

54%

80%

50% 78%

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“You can refuse a drink if it’s

offered, most of your sisters

think it’s okay.”

“The majority (78%) of

fraternity men have not

damaged property because of

drinking alcohol.”

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WSU Greek students N=3,704

Descriptive

(Norms embedded in

narrative content)

Fraternity

n=645

Sorority

n=610

Injunctive

(Norms embedded in

narrative content)

Fraternity

n=655

Sorority

n=579

Control

(General entertainment content only)

Fraternity

n=643

Sorority

n=573

*Participants were randomized by their Greek house to prevent contamination of experimental groups

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Norms survey

Pre-test

Stimuli

• Injunctive

• Descriptive

• Control

Post-test

Delayed Post-test

Establish

Behavioral

Norms /

Misconceptions

Measure

Behavior

Baselines

Exposure to

Normative

Content

Measure

Behavior

Change

Measure

Delayed

Effects

You are here

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