Chapter 18
PART 04. Chapter 18 Creating Competitive Advantage.
Introduction Presentation Gooch
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Mapeh k12
18 Competitive Strategy
13-1 MM2711 Introduction to Marketing Marketing strategies and plan development Week 13.
Chapter developing marketing strategies and a marketing plan two McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
2-1 CHAPTER DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN 2.
Professor Geoffrey D. Gooch, PhD Department of Management and Economics Linköping University, Sweden and UNESCO Centre for Water Law, Policy and Science.
Marketing Management BUS-309
PART 04
