The top documents tagged [marketing science institute]

Parasuraman 1996 - The behavioral consequences of service quality

Consumer Based Brand Equity

1 Advertising vs Sp

Customer Based Brand Equity Model

Rust 2011 optimizing_service_productivity

The Real Estate Crush - Crush Your Competition on Social Media

Marketing forum kiev 2012 russian

Final_Assignment_(June_2015)_[93361]

Christoulides (2010) - Consumer Based Brand Equity Conceptualization & Measurement

1252055.pdf

A Customer Relationship Management Roadmap- What is Known, Potential Pitf

Cadena de Valor Según Philip Kloter