The Real Estate Crush - Crush Your Competition on Social Media
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The Real Estate Crush Crush Your Competition on Social Media
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This deck will show you how you can save money and make money using #socialmedia for your real estate business. We teach you how to: • Network like a champ. • Get clients to talk about you 24 hours a day. • Remarket to your audience like Google. • Attract more leads. • Get more buyers at auction. • Use competition intel so you can Crush!
Transcript of The Real Estate Crush - Crush Your Competition on Social Media
The Real Estate CrushCrush Your Competition on Social Media
– Business Insider
“Social Media has surpassed porn as the #1 activity on the
internet.”
So addictive people drive and use their mobile. Average Facebook user checks in 14x
per day.
–Ray White
“How do I get more referrals.”
Questions we Crush in this book
“How do I get more people at auctions?”
“How do I get more leads?”
“How do I setup my Social Media?”
–Century 21
–Harcourts
–McGrath
–Raine & Horne
“How can I get people talking about me all day?
–LJ Hooker
–Every Real Estate Agent
“How do I save money and make money using Social Media?”
CrushItem 1:Century21 is in the business of
selling DREAMS not FLOWERS
WHERE is my dream home?
Image should reflect the dream.
Your page shows them how you make their dream come true!
Faces in images perform 38% better
Your Picture Here
CrushItem 2:Hire someone to design your page.
The font is too small to see on a mobile device. The profile image and cover page
do not match.
Contact us and we’ll set you up with a package that will get you Crushing!
Your Facebook page is your first handshake with your future sale. Make it
Crush!
CrushItem 3: Network Like A Champ
Connect with other local businesses
Schools, Shopping Centers, Community
Centers, Restaurants, Cinemas, Attractions
Connecting with your community is how they talk
about YOU all day long.
Use Facebook as your business page
–Forbes Magazine
“It will cost you 80% less to retain customers than to acquire new
customers.”
CrushItem 4: Timing
Schedule
content for when your fans are online.
My fans are not online between 4pm - Midnight. I don’t post then unless I’m testing new features.
Create content based on time and context. (Next Slide for an example)
Know WHEN to post
CrushItem 4: (Example)
Context is important as we shared lunch together and my followers responded to my question.
Make sure your image is GREAT. Don’t post because you feel like you have to. Use strategy and audience data to create posts that CRUSH!
Use interests of your clients to engage with them. Get to know ‘em
Know WHEN to post. My audience responds well during lunch and they are #Foodies
CrushItem 4: (Example)
Copy is important as homely.com.au touches on the dream of the beach and suburbs.
homely.com.au does a fantastic job uploading their own image and including link for contact. Uploading your own link enlarges the image and attracts more users to your listing.
Selling the dream not the house!
Disclaimer: We are in no way affiliated with homely.com.au
– Marketing Science Institute
“Increasing engagement on community sites by 5% can result in up to
25% increase in revenue.”
CrushItem 5: Twitter
Location is a great way to begin networking with your current community. RT, Favorite and follow. Get to know your future auction attendees.
Expect your next listing and auction attendee to come from your online network.
Twitter is for listening. Imagine it as a giant cocktail party. Don’t run into a conversation without hearing what is happening.
CrushItem 6: Twitter
Keywords are fantastic opportunities to listen to competition and expand your area of expertise.
Link your listing and upload an image or use your blog to educate your audience. Help your audience prepare for their dream home.
You can also listen to what your competition is doing and saying by using keywords like these. #Property #RealEstate #RealEstateAgent #Sale #Listing
CrushItem 7: Twitter Images + TimingPosting on Twitter has to be short, sweet and punchy. Another great post by homely.com.au
Schedule your post for optimal times. You can find your optimal times over at tweriod.com for a free analysis for 30 Days. You can also send the listings a few times over the course of the week. As long as you engage in the cocktail party as well.
Upload your image directly to Twitter for up to 55% higher click rate. You can also tag other users, clients or prospects.
Disclaimer: We are in no way affiliated with homely.com.au
CrushItem 8: Lead GenerationCustomized ShortStack.com is a subscription based company specializing in contests and custom tabs for your Facebook page.
Look how easy it can be to attract your next listing and contact your auction audience. Don’t lose your future buyers with added clicks.
Ask us how we can build YOU a First Class page that CRUSHES!
CrushItem 9: Know Your Audience
Search by not just your friends but find friend of friends and those who are not your friends. It’s a great tool to discover insights about your competition too!
Look how easy it is to discover your followers favourite books, cities, college, movies, political views, religious views and so on.
Use ‘graph search’ to discover other pages your followers like. This will help you to get to know them better and create better content for them.
CrushItem 10: Remarket Like Google Using Facebook Ads
Your Ad will convert because you are talking to people who already know your brand. This makes your Ads Uber powerful and will save you $$$$.
Create custom audiences using your email list, mobile app or website visitors. This is what Google uses when you search online.
CrushItem 11: Benchmark Results
Engagement is what is important on your page. Reach is the number Facebook SELLS to you to make you feel good. It doesn’t mean that someone saw your post, it just means it was on the screen.
Monitor what is happening on your page. Go to your ‘insights’ page and evaluate. If you’re not growing then your brand is not being talked about 24 hours a day.
CrushItem 12: Crush Your Ads Optimize your ads. I optimized this ad increasing 1800% and reducing cost by 5x.
Don’t Hit Boost Post. If you do, you’ll spend on average 4-5x more and you will be targeting the wrong people. Also, be sure you consistently monitor your ad types and spend to ensure it is effective.
CrushItem Bonus: Develop CommunityCreate Lists to keep in touch with current, past and future clients.
Organize your lists and focus on the people who matter. When you locate new prospects, add them to the appropriate list.
Engage with them. When you see them post something interesting, favourite it. The more touch pants and interests you share with clients, the more they share with others.
CrushItem Bonus: Celebrate Wins
Celebrate results in your world.
Include your team members, hashtags and local areas of focus so others can see the results. Expand your network with results!
Disclaimer: We are in no way affiliated with @LeoKingston or #18002SellHomes
CrushItem 13: Say Hello
Say Hello by contacting me direct for a startup package that will work for you or your business. You can email me [email protected] or head over to Let's Get Crushing
Contact Me Direct for Your Special
SlideShare Discount Price
– Anthony Thompson
“Go Ye Therefore and Crush!”
