A "mathematical" diagnostic tool for how to create and manage brand wealth
Corporate Brand Advertising Dean M. Krugman, Ph.D., Professor Jameson L. Hayes, Doctoral Student.
Capstone presentation _Bhaskar bora
Capstone presentation bhaskar bora
Article 3 Effects of Culture &Socioeconomics on the Performance (1)
How is brand equity built,measured,and managed
MEASURING THE EFFECTS OF MATERIALISM, SELF-ESTEEM AND INFLUENCE OF OTHER ON COMPULSIVE BUYING
AIESEC Nigeria NST 2014-2015 JD
Teaching Old Brands New Tricks
