The Story

Of My

Internship

How to create a best presentation?

Unless like this…..

So, What is the Idea?

Garr Reynolds

Three Step Model?

1. Prepare

2. Design

3. Deliver

Jesse Desjardins

5- Shocking design mistakes

that you need to avoid

1. Too much

info.. 2. Not enough

visuals

3. Crap quality

4. Lack of

preparation

5. Visual vomit

Conundrum of

storytelling

Julian Friedman

A presentation based on the talk by Julian Friedman-”The Mystery of Storytelling” in TED

The Artof

Body Languages

Amy Cuddy

A presentation based on the talk by Amy Cuddy-”Your body language shapes who you are” in TED.

But wait……

Theoretical concepts inspired by Kotler’s textbook

Preparation of mini

1.HOW ARE BRANDS SUCCESSFULLY DIFFERENTIATED?

2.DEVELOPING AND ESTABLISHING AN EFFETIVE

POSITIONING IN THE MARKET

3.HOW DO MARKETERS IDENTIFY AND ANALYZE THE COMPEITION?

4.BUILDING, MEASURING AND MANAGEMENT OF BRAND EQUITY

Preparation of Harvard Business School Case

Grey Worldwide: Strategic Repositioning Through CRM

Harvard Business School Case

Final ExamFinal exam

Final Exam

But…

Spotlight on the market of advertisement

App

Ad

What is the percentage of people using mobile devices?

How consumers research products using mobile search

and review sites?

Mobile media time - app vs mobile site usage?

Why Marketers

should choose

Apps?

Add

ConvenienceOffer Unique

Values

Provide social

values

Offer

Incentives

Entertain

App Market in India and their data?

What the experts say?

Anubhav Sonthalia, Co-Founder & COO, Sokrati

1.Not just product views but product purchases will also increase via mobile, surpassing those on desktop in 2015-2016.2.Transactions will move from mobile web pages to mobile apps.

Abhimanyu Yadav, Sr. Manager Ad Sales, Silver Push

1.TV analytics- measuring the impact of TV ads and bridging TV-Mobile-Desktop.2.App to WAP retargeting in mobiles3.Deterministic cross device retargeting

Why Mobile Ads don’t work?

1.The Fat

Finger effect2.People don’t like them

3.There is no..

Created by Bhaskar Bora, NIT Silchar, during an internship by Prof. Sameer

Mathur, IIM Lucknow.www.IIMInternship.com

DISCLAIMER