Effective Counter Arguments
Ad Skepticism the Consequences of Disbelief
Your Brand Is Not My Friend: Twin Cities Version
Ka sf
ADVERTISING TECHNIQUES: To create superiority within an advertisement, advertisers often resort to one or more of the following 11 ad techniques. Each.
Part 1 Enduring Principles in Times of Turmoil 3-1.
Overview of Advertising Law. –False, Misleading or Deceptive Advertising –Types of Advertising Claims –Disclaimers –Puffery –Comparative Advertising –Endorsements.
Ethics in e commerce n it
Ethical Issues and Challenges with Emphasis on Existing IT and is Related Policies, E-Commerce and IPR Acts
Advertising = one of the world’s most profitable businesses The ingredients of successful ads AIDA ATTENTION INTEREST DESIRE ACTION.
Ad Claims. Definition An Ad Claim is the verbal or print part of an ad which makes a claim of superiority.
PERSUASION TECHNIQUES Mrs. Lee. Rule #1-"better" means "best" and "best" means "equal to." Explanation - "best" means that the product is as good as the.
